Sprint Aims for Kiddies with the Sanyo SCP-8400

Sprint’s finally ready to release the Sanyo SCP-8400. The new phone has a high resolution 2″ QVGA screen, can play MP3/ACC, can take pictures at 1.3MP, and of course, is Bluetooth capable.

The main feature that should compel the younger audience is the phone’s ability to download and stream music and video from Sprint’s Power Vision network–I’ve never used the service, but I’ve heard good things. With its 1GB of storage and three color options, maybe some kids will actually buy this thing, because, you know, kids love colors.

Sanyo SCP-8400 For Sprint [MobileWhack via Uberphones]

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2 Comments so far

 
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webonics (Who am I?)

If Sprint wants to really target kids, they need to work with the OEM to develop a real brand strategy. Dump the “SCP-8400″ and give it a name that is cool (i.e. Firefly, Chocolate, Razr, N-Gage), and more importantly, memorable. Kids like color but like cool better. Parents doing holiday shopping are more likely to remember the “Chocolate” than the “Sanyo SCP-8400″.

It continues to elude me how these vendors are missing these opportunities with the big success of others like Motorola and LG.

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