Comments on: Sprint Aims for Kiddies with the Sanyo SCP-8400 http://www.crunchgear.com/2006/09/12/sprint-aims-for-kiddies-with-the-sanyo-scp-8400/ Gadgets, gear and computer hardware. Sun, 07 Sep 2008 22:33:59 +0000 http://wordpress.org/?v=2.6.1 By: Firefly Phone http://www.crunchgear.com/2006/09/12/sprint-aims-for-kiddies-with-the-sanyo-scp-8400/#comment-23730 Firefly Phone Mon, 20 Nov 2006 20:25:50 +0000 http://crunchgear.com/2006/09/12/sprint-aims-for-kiddies-with-the-sanyo-scp-8400/#comment-23730 <strong>Dave...</strong> Interesting topic... I'm working in this industry myself and I don't agree about this in 100%, but I added your page to my bookmarks and hope to see more interesting articles in the future... Dave…

Interesting topic… I’m working in this industry myself and I don’t agree about this in 100%, but I added your page to my bookmarks and hope to see more interesting articles in the future…

]]> By: webonics http://www.crunchgear.com/2006/09/12/sprint-aims-for-kiddies-with-the-sanyo-scp-8400/#comment-2820 webonics Tue, 12 Sep 2006 21:16:49 +0000 http://crunchgear.com/2006/09/12/sprint-aims-for-kiddies-with-the-sanyo-scp-8400/#comment-2820 If Sprint wants to really target kids, they need to work with the OEM to develop a real brand strategy. Dump the "SCP-8400" and give it a name that is cool (i.e. Firefly, Chocolate, Razr, N-Gage), and more importantly, memorable. Kids like color but like cool better. Parents doing holiday shopping are more likely to remember the "Chocolate" than the "Sanyo SCP-8400". It continues to elude me how these vendors are missing these opportunities with the big success of others like Motorola and LG. If Sprint wants to really target kids, they need to work with the OEM to develop a real brand strategy. Dump the “SCP-8400″ and give it a name that is cool (i.e. Firefly, Chocolate, Razr, N-Gage), and more importantly, memorable. Kids like color but like cool better. Parents doing holiday shopping are more likely to remember the “Chocolate” than the “Sanyo SCP-8400″.

It continues to elude me how these vendors are missing these opportunities with the big success of others like Motorola and LG.

]]>