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	<title>Comments on: Sony Reader: Company Loses Its Mind Completely</title>
	<atom:link href="http://www.crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/</link>
	<description>Gadgets, gear and computer hardware.</description>
	<lastBuildDate>Tue, 10 Nov 2009 16:24:35 -0500</lastBuildDate>
	
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		<item>
		<title>By: hermes</title>
		<link>http://www.crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/comment-page-1/#comment-53518</link>
		<dc:creator>hermes</dc:creator>
		<pubDate>Thu, 28 Dec 2006 12:55:50 +0000</pubDate>
		<guid isPermaLink="false">http://crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/#comment-53518</guid>
		<description>Marvelous. Thanks, will spread this among my friends!</description>
		<content:encoded><![CDATA[<p>Marvelous. Thanks, will spread this among my friends!</p>
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	<item>
		<title>By: hatbox</title>
		<link>http://www.crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/comment-page-1/#comment-53502</link>
		<dc:creator>hatbox</dc:creator>
		<pubDate>Thu, 28 Dec 2006 12:48:57 +0000</pubDate>
		<guid isPermaLink="false">http://crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/#comment-53502</guid>
		<description>Marvelous. Thanks, will spread this among my friends!</description>
		<content:encoded><![CDATA[<p>Marvelous. Thanks, will spread this among my friends!</p>
]]></content:encoded>
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	<item>
		<title>By: CrunchGear &#187; Blog Archive &#187; Fujitsu + E-Ink = Color</title>
		<link>http://www.crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/comment-page-1/#comment-6456</link>
		<dc:creator>CrunchGear &#187; Blog Archive &#187; Fujitsu + E-Ink = Color</dc:creator>
		<pubDate>Thu, 05 Oct 2006 19:38:39 +0000</pubDate>
		<guid isPermaLink="false">http://crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/#comment-6456</guid>
		<description>[...] Oh, snap! While Sony was busy whining about the production woes and the dubiously &#8220;high demand&#8221; of its lackluster PRS-500, Fujitsu went and made color e-ink. And what&#8217;s better, there is already a working prototype in a respectably small case. [...]</description>
		<content:encoded><![CDATA[<p>[...] Oh, snap! While Sony was busy whining about the production woes and the dubiously &#8220;high demand&#8221; of its lackluster PRS-500, Fujitsu went and made color e-ink. And what&#8217;s better, there is already a working prototype in a respectably small case. [...]</p>
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	<item>
		<title>By: CrunchGear &#187; Blog Archive &#187; RIYL: Hatin&#8217; On Sony&#8217;s Reader</title>
		<link>http://www.crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/comment-page-1/#comment-5432</link>
		<dc:creator>CrunchGear &#187; Blog Archive &#187; RIYL: Hatin&#8217; On Sony&#8217;s Reader</dc:creator>
		<pubDate>Wed, 27 Sep 2006 22:06:34 +0000</pubDate>
		<guid isPermaLink="false">http://crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/#comment-5432</guid>
		<description>[...] Geez, people, ease up on Sony. Just because these electronic books should&#8217;ve been done successfully years ago doesn&#8217;t mean Sony&#8217;s contribution yesterday is dead in the water. Oh, wait, maybe it does. Or at least so says David Rothman over at TeleRead as he compared it to the Edsel, an automobile failure beyond compare in 1958. His key arguments are certainly not offbase - monochrome screen, general suckiness of DRM, only 10,000 or so titles, no backlight, and a relatively high cost for a very limited product. However, all this aside, after having played with one last night I can&#8217;t help wanting one. I was in a very dark room and could read the display easily and without strain. It was simple enough to operate and the magnification of the print was nice, and would be handy for the nearly blind. But do I think it will fail? And how! I really hope it doesn&#8217;t fail completely though, because I do want to see the next generation of it. Will the Sony Reader Be The Edsel Of E-Ink?  [TeleRead] [...]</description>
		<content:encoded><![CDATA[<p>[...] Geez, people, ease up on Sony. Just because these electronic books should&#8217;ve been done successfully years ago doesn&#8217;t mean Sony&#8217;s contribution yesterday is dead in the water. Oh, wait, maybe it does. Or at least so says David Rothman over at TeleRead as he compared it to the Edsel, an automobile failure beyond compare in 1958. His key arguments are certainly not offbase &#8211; monochrome screen, general suckiness of DRM, only 10,000 or so titles, no backlight, and a relatively high cost for a very limited product. However, all this aside, after having played with one last night I can&#8217;t help wanting one. I was in a very dark room and could read the display easily and without strain. It was simple enough to operate and the magnification of the print was nice, and would be handy for the nearly blind. But do I think it will fail? And how! I really hope it doesn&#8217;t fail completely though, because I do want to see the next generation of it. Will the Sony Reader Be The Edsel Of E-Ink?  [TeleRead] [...]</p>
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		<title>By: Kat</title>
		<link>http://www.crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/comment-page-1/#comment-5283</link>
		<dc:creator>Kat</dc:creator>
		<pubDate>Wed, 27 Sep 2006 06:32:08 +0000</pubDate>
		<guid isPermaLink="false">http://crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/#comment-5283</guid>
		<description>First the PS3, now the eReader.  Which Sony gadget is next for insane pricing?!</description>
		<content:encoded><![CDATA[<p>First the PS3, now the eReader.  Which Sony gadget is next for insane pricing?!</p>
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		<title>By: Alexander</title>
		<link>http://www.crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/comment-page-1/#comment-5204</link>
		<dc:creator>Alexander</dc:creator>
		<pubDate>Tue, 26 Sep 2006 18:19:26 +0000</pubDate>
		<guid isPermaLink="false">http://crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/#comment-5204</guid>
		<description>E Ink is still in its infancies, and while the Sony Reader is certainly not a bargain, it&#039;s still the best e-paper alternative we have right now. For instance, the iRex iLiad costs twice as much (granted, it has a bigger display and WiFi connectivity - but it also suffers from little battery time).

We&#039;ve also visited the Sony folks and had a hands-on with the Sony Reader. You can read the quite detailed reviews here:

http://www.mobileread.com/forums/showthread.php?threadid=7713
http://www.mobileread.com/forums/showthread.php?threadid=7714

Best, Alex</description>
		<content:encoded><![CDATA[<p>E Ink is still in its infancies, and while the Sony Reader is certainly not a bargain, it&#8217;s still the best e-paper alternative we have right now. For instance, the iRex iLiad costs twice as much (granted, it has a bigger display and WiFi connectivity &#8211; but it also suffers from little battery time).</p>
<p>We&#8217;ve also visited the Sony folks and had a hands-on with the Sony Reader. You can read the quite detailed reviews here:</p>
<p><a href="http://www.mobileread.com/forums/showthread.php?threadid=7713" rel="nofollow">http://www.mobileread.com/forums/showthread.php?threadid=7713</a><br />
<a href="http://www.mobileread.com/forums/showthread.php?threadid=7714" rel="nofollow">http://www.mobileread.com/forums/showthread.php?threadid=7714</a></p>
<p>Best, Alex</p>
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		<title>By: adi</title>
		<link>http://www.crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/comment-page-1/#comment-5194</link>
		<dc:creator>adi</dc:creator>
		<pubDate>Tue, 26 Sep 2006 17:18:05 +0000</pubDate>
		<guid isPermaLink="false">http://crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/#comment-5194</guid>
		<description>The premium price is for the technology, obviously, but I agree in that there are myriad other devices that can accomplish the same task.

I read books on my Treo 700p which can hold as many as I have room for on my SD card - the question is whether the reading experience is easier on my eyes using the eReader, and for $350, it&#039;s not worth it to me (and likely most others).

When the tech has been around and they can bring the price down to sub-$100 levels, then they&#039;ll see demand.</description>
		<content:encoded><![CDATA[<p>The premium price is for the technology, obviously, but I agree in that there are myriad other devices that can accomplish the same task.</p>
<p>I read books on my Treo 700p which can hold as many as I have room for on my SD card &#8211; the question is whether the reading experience is easier on my eyes using the eReader, and for $350, it&#8217;s not worth it to me (and likely most others).</p>
<p>When the tech has been around and they can bring the price down to sub-$100 levels, then they&#8217;ll see demand.</p>
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		<title>By: Patrick Landers</title>
		<link>http://www.crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/comment-page-1/#comment-5181</link>
		<dc:creator>Patrick Landers</dc:creator>
		<pubDate>Tue, 26 Sep 2006 15:30:01 +0000</pubDate>
		<guid isPermaLink="false">http://crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/#comment-5181</guid>
		<description>Although I agree that the $350 price tag is not the way to go, I disagree that the reader should do other things.  There is a market for an e-book reader but no one has yet cracked it.  An e-book is more portable than a collection of dead trees; its allows you to access multiple books at any time without the need for a sherpa and with networking abilities it could allow you to download books from Amazon on impulse (50% of books in the U.S. are bought on impulse).  The problem is the cost of the reader.  There are two ways to skin this cat: (a) the Gilette model - sell the reader for a low price and make money on the books or (b) the i-Pod model - sell the reader for a high price and sell the books for a low price.  In the case of eReaders I thing the Gilette model is the way to go.  Why?  - because your competition is the traditional book which is a viciously competitive product.  The i-Pod, when launched,  allowed people to access and store more music and download it in an easier and legal way than any competiting product.  It could afford to charge a premium for the hardware.  Thus I think Sony should strip this baby to the bones with the only whistle on it being tha ability to download books from the Sony ebookstore.  Manufacture it on a massive scale in mainland China and sell it for $50 and maintain a tight DRM format control.  Get the network out there and get going.</description>
		<content:encoded><![CDATA[<p>Although I agree that the $350 price tag is not the way to go, I disagree that the reader should do other things.  There is a market for an e-book reader but no one has yet cracked it.  An e-book is more portable than a collection of dead trees; its allows you to access multiple books at any time without the need for a sherpa and with networking abilities it could allow you to download books from Amazon on impulse (50% of books in the U.S. are bought on impulse).  The problem is the cost of the reader.  There are two ways to skin this cat: (a) the Gilette model &#8211; sell the reader for a low price and make money on the books or (b) the i-Pod model &#8211; sell the reader for a high price and sell the books for a low price.  In the case of eReaders I thing the Gilette model is the way to go.  Why?  &#8211; because your competition is the traditional book which is a viciously competitive product.  The i-Pod, when launched,  allowed people to access and store more music and download it in an easier and legal way than any competiting product.  It could afford to charge a premium for the hardware.  Thus I think Sony should strip this baby to the bones with the only whistle on it being tha ability to download books from the Sony ebookstore.  Manufacture it on a massive scale in mainland China and sell it for $50 and maintain a tight DRM format control.  Get the network out there and get going.</p>
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		<title>By: skain</title>
		<link>http://www.crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/comment-page-1/#comment-5180</link>
		<dc:creator>skain</dc:creator>
		<pubDate>Tue, 26 Sep 2006 15:24:30 +0000</pubDate>
		<guid isPermaLink="false">http://crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/#comment-5180</guid>
		<description>Great minds, etc.</description>
		<content:encoded><![CDATA[<p>Great minds, etc.</p>
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	<item>
		<title>By: skain</title>
		<link>http://www.crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/comment-page-1/#comment-5179</link>
		<dc:creator>skain</dc:creator>
		<pubDate>Tue, 26 Sep 2006 15:24:00 +0000</pubDate>
		<guid isPermaLink="false">http://crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/#comment-5179</guid>
		<description>Uh, it&#039;s e-ink.  There are not to my knowledge 100 other devices that use this technology.

While I do think this thing suffers from some serious first-generation problems it is fairly unique.</description>
		<content:encoded><![CDATA[<p>Uh, it&#8217;s e-ink.  There are not to my knowledge 100 other devices that use this technology.</p>
<p>While I do think this thing suffers from some serious first-generation problems it is fairly unique.</p>
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	<item>
		<title>By: T</title>
		<link>http://www.crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/comment-page-1/#comment-5178</link>
		<dc:creator>T</dc:creator>
		<pubDate>Tue, 26 Sep 2006 15:23:11 +0000</pubDate>
		<guid isPermaLink="false">http://crunchgear.com/2006/09/26/sony-reader-company-loses-its-mind-completely/#comment-5178</guid>
		<description>The major difference here is the use of eInk display technology. That&#039;s the whole reason that it is just a book reader. But, all things considered (even eInk), is this think worth $350? Probably not. I take that back - no, it&#039;s not.</description>
		<content:encoded><![CDATA[<p>The major difference here is the use of eInk display technology. That&#8217;s the whole reason that it is just a book reader. But, all things considered (even eInk), is this think worth $350? Probably not. I take that back &#8211; no, it&#8217;s not.</p>
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