Now this is how it’s done. Nikon handed out D80s to a bunch of prolific Flickr photographers and then collected their shots in one handy website and featured them in an ad campaign. They even made a Flash-rich webpage that is actually usable and included lots of their best shots. So what have we learned here, marketers?
1. Social networking/sharing sites are useful collectors of talent.
2. Giving people things makes them happy.
3. Giving things to talented people and then describing their creative process using those things makes other, less-talented people buy them.
4. This is how viral marketing is done. Not through dancing chickens.
Good on ya, Nikon.
Photo Page
Right On, Nikon [JaffeJuice]
Well, I definitely have to open some page on Flickr :D
now thats the way to do it! Everyones a winner…and we don`t get to say that too often anymore, good on ya Nikon!!
This is the correct way to do it. Well done Nikon. Thanks for embracing the community.
For the incorrect way, take a leaf out of DDB Berlin’s book who refused to pay a Flickr member for using one of their images in a DDB advertising campaign: http://www.stockphototalk.com/phototalk/2006/09/the_commercial_.html
SarahBell ( ) wrote: