http://www.crunchgear.com/2006/10/12/microsofts-first-xbox-360-hd-dvd-ad/ Gadgets, gear and computer hardware. Sat, 05 Dec 2009 08:01:30 -0500 hourly 1 http://www.crunchgear.com/2006/10/12/microsofts-first-xbox-360-hd-dvd-ad/comment-page-1/#comment-7163 webonics Thu, 12 Oct 2006 18:49:19 +0000 http://crunchgear.com/2006/10/12/microsofts-first-xbox-360-hd-dvd-ad/#comment-7163 This commercial bites. I don't think it does a very good job of communicating the product either. Just yesterday, I tried explaining Blu-Ray and HD-DVD to non-techie co-workers. They had lots of questions and didn't really see the value (yet) to abandoning DVDs. Toshiba and Sony and each's respective third-party business partners really need to put out more informational content rather than entertainment if they want their own format to succeed and take the next-gen title. Otherwise, the average consumer will not find much incentive to make an upgrade for a long time. This commercial bites. I don’t think it does a very good job of communicating the product either. Just yesterday, I tried explaining Blu-Ray and HD-DVD to non-techie co-workers. They had lots of questions and didn’t really see the value (yet) to abandoning DVDs. Toshiba and Sony and each’s respective third-party business partners really need to put out more informational content rather than entertainment if they want their own format to succeed and take the next-gen title. Otherwise, the average consumer will not find much incentive to make an upgrade for a long time.

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