I’ve been waiting for this announcement to come around. I mean, how could you stop having the biggest video game expo ever? The Entertainment Software Association announced today that the E3 will take place again on July 11-13, 2007 in Santa Monica, California. Apparently, E3 is still going to see the reduction in size promised earlier this year. I don’t think I believe that, though. This past year, we saw the biggest E3 ever, and that was before two of the three next-gen consoles were even launched. There’s no way the big boys are going to stay small when all of their consoles have launched and are at war with each other. Either way, on July 11th, the Electronic Entertainment Expo is on.

E3 Lives [Gadgetell]