AdJab reports that the first advertising is now being integrated into HD DVD. Consumers who purchase “The Fast and th Furious: Tokyo Drift” (I guess someone might have liked it) will be treated to a new advertising option courtesy of Progressive Insurance. Those who choose so, can enable a feature that keeps a running tally of car damage throughout the movie.
This isn’t really much of a problem since users can enable or disable the option, but I could definitely see this moving the way of movie theaters. Pay $10 to go see a film and then be forced to watch advertisements until the trailers come on. Or even worse, DVDs with trailers. Total bullshit really.
Here in the land down under, we already get ads in theaters. they are usually mixed in with trailers, with the majority appearing towards the start.
that’s what p2p is for.