Watch Your Back iPod, Zune Is Coming For You
- November 13th, 2006
- 7 Comments

Don’t you dare declare that the iPod has won the MP3 player war yet. According to a new survey that interviewed 1725 teens and adults, 58% that existing iPod owners said that they’d be likely to purchase a Zune or another brand of MP3 player over Apple’s extremely popular MP3 player.
“Our conclusion,” says principal analyst Steve Wilson, “is that iPod users don’t display the same passionate loyalty to iPods that Macintosh users have historically shown for their Apple products. Only 15% of iPod owners said they were ‘not very likely’ or ‘not at all likely’ to choose Zune.”
Makes sense. Although Apple’s iPod is the music player of choice for most, the Mac computer isn’t. The survey shows that other companies are catching up to the status of the iPod, but aren’t there yet. The Zune has a long way to go before it makes a dent in iPod sales, but it might actually be able to do it.











wick (Who am I?)
1 year ago
GIVE ME A BREAK!
Can you say HYPE!
OH and Propoganda!!!…
What Joke.
John Biggs (Who am I?)
1 year ago
Yes, it is propaganda.
Lydon (Who am I?)
1 year ago
I will now tell you the one reason why the Zune will not (at least in my view) kill the iPod:
“And believe it or not, the Zune store doesn’t let you subscribe or download podcasts.”
From: http://www.nytimes.com/2006/11/09/technology/09pogue.html?pagewanted=2&ei=5088&en=0962b6eeca30ab50&ex=1320728400&partner=rssnyt&emc=rss
Thanks but no thanks.
Matt
1 year ago
sooo… are you guys getting kick backs from microsoft?
Reply
Diego (Who am I?)
1 year ago
Apparently the survey didn’t mention the iPod as a specific option to the Zune.
http://www.tuaw.com/2006/11/09/questions-abound-about-zune-vs-ipod-survey/
Looks like a bogus survey. Sponsored by Microsoft probably? ;)
Diego (Who am I?)
1 year ago
Don’t forget to mention that the survey never mentioned the iPod at all.
http://www.tuaw.com/2006/11/09/questions-abound-about-zune-vs-ipod-survey/
That survey is bogus. So is mentioning the iPod in reports about the survey which never mentioned the iPod at all.
Diego (Who am I?)
1 year ago
oops.. I think I posted twice. Apologies. Blog Post Lag. :)