BenQ Uses 9/11 To Push New MP3 Player, Spell Incorrectly

Rojas over at Engadget brought to our attention that BenQ is pushing its new MusiQ MP3 player with background images of the World Trade Center. Aside from being a distasteful use of the disaster, BenQ apparently also has some beef with Webster’s Dictionary, because the last time we checked, “believe” isn’t spelled “belive.”

In fact, look at that silly glove that guy is wearing. What does he think this is? A Fallout Boy concert? BenQ, take note: You’re ON NOTICE! We won’t have you exploiting America in your ads as long as we’re around.

BenQ uses WTC & 9/11 imagery to sell devices [Engadget]
Earlier: BenQ MusiQ

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17 Comments so far

 
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adi (Who am I?)

Rojas told you? How about your own commenters on the original entry yesterday??

Regardless, this is a crappy advertising vehicle, and I’ll reiterate my position that I fully expect to see new versions with Hiroshima and Nagasaki. Perhaps putting a player around the neck of Phan Thị Kim Phúc?

(Note: I realize that Phan Thị Kim Phúc was from the Vietnam War)

 
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Krusty (Who am I?)

Hope you guys have Chevrolet On Notice! as well given their recent use of the WTC bombing together with a bunch of other stuff to advertise for their Silverado. Or Hollywood for making good money exploiting the whole thing as well. Just to shoot two examples from the hip.

 
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Seth Porges (Who am I?)

Worst marketing campaign since “Head On: Apply Directly to the Head”

 
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Blake Robinson (Who am I?)

WTF?! Head On is the most brilliant marketing campaign the world has ever seen.

 
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webonics (Who am I?)

Very distasteful marketing. No company should capitalize on the 9/11 tragedy or any other for that matter. And proofread for god’s sake. Fire your advertising agency, BenQ.

I think this is one marketing campaign that will backfire and could jeopardize the viability of the product line permanently.

 
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drdrew (Who am I?)

I belive all your musiq belongs to wii…

 
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Mrs. Dogood (Who am I?)

Those acting emotionally outraged to this ad or anything to do with 9.11 expose’s, are doing so from having been subliminally programed by the mainstream media. Inside we all know we got duped, but the media hypnosis keeps a lid on the truth. How you can determine if you too are a victim of this subliminal suppression, just note how irrational you respond to things like this ad and any suggestion of an inside job regarding 9.11. Do you normally get that emotional over other serious matters? Is your response such that you can’t even look at the evidence? If so, you have been blocked mentally from the truth. To get back in control of your mind, don’t watch Network News on TV. It will take months. Read the news in the papers/magazines. Generally, it is the same stuff there but the little flash and burn to your brain that you get from the TV is not in the written media. Anyway, the Internet has more news than the mainstream media. Ask Dan Rather.

 
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Krusty (Who am I?)

the marketing department did a good job with the chinese text on the advertisement, blame the idiot who badly translated it to english.

 
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adi (Who am I?)

Mrs. Dogood: I have to assume you’re trying to be a troll about this. Loosechange much?

 
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george (Who am I?)

Dude, is that a sock cut into fingerless gloves, worn on one hand? ooooooo! so stylish….
“I’m so goth i shit bats.”

 
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krizzle (Who am I?)

He’s a Taiwanese singer dude apparently, so he has the right to look slightly off.

In anycase, does the ad actually say or directly allude to WTC? More than anything, the ex-building in the back looks more like remnants of a church. You also have to understand that the whole 9/11 issue isn’t a big thing in Asia. At all. My friends and I were laughing about it when it happened, so hey– at least BenQ tried to be ’sensitive’. I actually think this is pretty smart.

(As for the impact of 9/11 on non-North Americans … think of how much the London Bombings impacted you, as a normal person who has never set foot in Britain or know anyone from there.)

 
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Brian (Who am I?)

In any case, does the ad actually say or directly allude to WTC?

I’d say it directly alludes to the WTC because the WTC is in the background.

 
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adi (Who am I?)

Krizzle: let me help you speak around the foot in your mouth.

This is what the World Trade Center looked like.

Look familiar?

It is not a Church

And while I may think you’re scum for laughing about it with your friends, I hope that you realize that no nation gives more aid and support to places like, I don’t know… ASIA after the Tsunami, or the UK after the bombings than the United States. So yeah, it does affect normal human beings when tragedy strikes.

And in further defense, the page is now unreachable. Looks like even Benq has more sense than you.

 
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krizzle (Who am I?)

Sup adi!

Yes, understandable since your country makes it a point to be the global watchdog, you’d have to keep up with the image and whatnot. If a man makes a thousand dollars more than another man, it would make sense that that man would give a hundred dollars more to charity than the other man.

What foot in whose mouth?

BenQ pulled it because the Americans whined. Anything America whines at IS bound to be punished/ostracised/etc. The ad has a fantastic message, not to mention spiffy lighting. From someone who hasn’t actually seen the WTC other the pictures of it crumbling to relatively massive dust, I’d have to say it was an honest mistake in my part to think it was a church. Since it looks like one (not the silly ones you have around here, actual ones. Like a mini-cathedral).

 
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adi (Who am I?)

krizzle: Way to play the watchdog card. You may as well Godwin this post.

BenQ pulled it because they saw that they went too far.

Go ahead and tell me that you’re ok with a series of these ads showing disasters from all around the world like the Holocaust or othersuch atrocities and I’ll take you seriously. That you pretend that using tragedy to hawk a cheap MP3 player is ludicrous to me.

 
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krizzle (Who am I?)

Way to play the ‘America gives your continent lots of money’ bit as well. Don’t get the Godwin thing though.

I don’t pretend, I’m just saying I don’t think the ad was exactly … specific enough. I think they used enough sensitivity and subtelty in this, I mean, they could’ve actually shown the buildings getting hit by the planes. But of course they won’t. /That/ is going too far.

This just reminded me of the whole spiel about the ‘racist’ PSP ads that were pulled since America, again, whined at an ad that ran in a country that wasn’t even theirs. Oh right, I forgot to ask: did this one run in the States yet/at all?

 

The more I travel, the more i really ppl in other countries were not affected by 9/11 quite the same as New Yorkers or even US Citizens for that matter. I was in NYC at the time (my good friend saw the whole thing happen from his classroom window). That being said, people overseas are very curious. In many ways, theres is an innocence or at least unintended interest that can teeter or the edge of rudeness. This may be an example of just that. I cant say. One thing is for sure, I hope there was not an American in the ad firm that approved this nonsense.

Peace,
Parris Whittingham - New York City Wedding Photographer

p.s. fire the copy-writer too….what happened spell check wasn’t working :P

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