New iSoundCap: One More Way To Look Like A Tool

by Josh Goldman on December 11, 2006

knit iSoundCap last week, but the company just announced a new model for the holidays, which is pictured. It does all the same stuff the others in its lineup do: holds a Shuffle or Nano, hides wires and makes you feel invincible.

I’m sorry, but really, is anyone buying these things? I understand if you’re an “active” type, but I think I’d want to punch someone in the head for just wearing one of these on the street.

iSoundCap [product site]

drdrew - December 11th, 2006 at 11:52 am GMT+5

ok, trying to put this in a positive perspective, it may be cool if you could get something like a “west coast choppers” shaped player or [insert logo here] that looked more like a 3d logo…

but you can’t and this is just too stupid to try and spin, sorry.

:)

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Wayde - December 11th, 2006 at 12:06 pm GMT+5

This is a clear case of “Poduct Cnvenience Fature Overlap”.

This occurs whenever one product (a hat w/ iPod holster) claims to add a convenience that is already inherent in another product. (ie. a portable media player that fits virtually anywhere)

Anything purporting to add to a portable media player’s err … “portability” is in jeopardy of suffering “Product Convenience Feature Overlap”.

Unless it can seriously bring something to the table you’re looking at superfluous garbage destined for the $1 bin at Target.

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Renfru - December 11th, 2006 at 12:59 pm GMT+5

As street theft of ipods and nanos goes thru the roof in NYC, this looks like a great idea whose time never was. Anyway, even the dummy in the picture has its hat on backwards according to the role models I see in Manhattan, and whats with the curved bill, the boyz are all wearin’ flat

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Heuer - December 12th, 2006 at 12:34 am GMT+5

Hard to find the good in this product. Maybe if it had another pocket for my wallet, or a mini Karabiner for my keys then it would be the perfect walkin round town accessory. Maybe as cool as a fanny pack.
Some things should just be put in your pocket. I wonder if this hat will make the made for ipod list.

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