I’m sure you recall a piece from a few days ago citing all sorts of noise about plummeting iTunes sales and various other banter. Well according to a report released today by comScore Networks, iTunes is actually on the up-and-up, with an 84% rise in revenue during the first three quarters of 2006.
It also said that there was a 67% increase in iTunes transactions and a 10% increase in dollars spent. Which makes sense, since iTunes attracted 20.8 million unique visitors in November 2006 alone.
So who to believe? I’m going to go with comScore as its better known and generally more creditable. Yep.
comScore and Piper Jaffray Agree That iTunes Sales Are Surging [via iLounge]
Allofmp3.com beats itunes any day, no drm, and super controversial.
I clicked just to give props to Blake for the K-Fed pic. I’m glad you’re helping that struggling artist out with the free publicity.
I have no idea what iTunes sales are doing but is comScore really that much better known than Forrester? I know some big sites use them but the only time I have heard of them is when they listed Metacafe (who I have never heard of) as the 3rd largest video site on the web and a while ago when their marketsource app was outed as spyware.
I second pastco’s point – comScore? Never heard of them. Forrester, yup heard of them, and Gartner and Jupiter and Yankee group.
If you re-read the forrester report (summary at http://blogs.forrester.com/devicesmedia/2006/12/itunes_sales_ar.html), it merely says that Apple only sells a total of 23 iTunes songs for every iPod shipped. That’s up from 20 per iPod a while back. Forrester’s saying that iTunes is up, but that on a per-iPod basis, iTunes is a bit of a flop.