Conde Nast Uses Girls to Teach It Cool, Supply Sweet Virgin Blood
- December 20th, 2006
- Read 1367 times
- 6 Comments
Guys… Guys… Graydon, wake up. Listen. These [air quotes]social network[air quotes] things are soooooo hot. They’re really popular with children — who has kids here? Nobody? Ok, we got some, don’t worry. Paula, we do not want to hear about your uterine journey, no, just wait… later. At the Holiday Party. Sure. Slides. Whatever. — and our magazines are dying… Wired team, are you listening? This is for you. You guys like computers! So we’re doing Flip.com for girls. They’ll use it to connect to each other in… erm… how did those Estonian programmers put it? … meta-computational network of close-knit interactions using multimedia and high bandwidth social services including high quality video, image upload and processing, and just chillin’, yo. Can we pay attention, people? I have five girls outside this room. I want you to ask them what’s cool and we’ll write it down, send it to the copy editor, funnel it through legal and accounting, and then run it up to Anna who will then send it back to legal for a brush up and then we’ll send it to Estonia via FedEx and they’ll type in the content. Are we go? Team? Go? I am so LiveJournaling this!
Flip.com will offer girls a forum to create “flip books”: multimedia scrapbooks of photographs, home-made music videos and other postings. CondeNet hopes to tap into the same creative flair that girls show when they decorate their school lockers or textbooks. The site is Conde Nast’s answer to News Corp.’s MySpace, which — along with similiar sites such as Facebook — is drawing millions of young users and has made it difficult for magazine publishers to keep teenagers’ attention.
To Lure Teens to Its Latest Web Site, Conde Nast Turns to the ‘Flip Squad’ [WSJ]
Jon (Who am I?)
1 year ago
“These girls are so creative, they create shrines within their environment,” says Dee Salomon, a vice president at CondeNet. “It must be the hormones — they customize everything.”
That’s classic.
Jon (Who am I?)
1 year ago
Who died and said only women have the ability to be creative? Why isn’t Scott writing a diatribe about how offended he is to be left out by this company in the dust… this is sexism at its basic form - I think this is something all men, gay, negro, jewish or neither must boycott! hahahhaha
Jokes aside, concept is nice, my guess is they are trying to differentiate themselves from the (no lack of) competition also doing social scrap booking. Best of luck Dee with the company!
Jon
Jon (Who am I?)
1 year ago
An interesting side note or thought:
Wouldn’t it be interesting if Google got into the social networking business. I mean outside of the AdSense ads which read your emails with your girlfriends and suggest various “Single russian women”, I think google could be poised to start a new social networking site.
They already have the blog, online photo capabilities, plus online video, email and calendars, why not just combine their most popular items into one huge networking site.
You could combine that with Google News and their Google Maps, your life could be built around Google. You could see what your friends plans were, set up your own plans the day before, then invite friends, send them directions, record/document the event, and then put it all up the day after on your own page.
I call it “GLife.”
bpm2000 (Who am I?)
1 year ago
I tried to read it but the first few lines just lost me.
Kurt Collins (Who am I?)
1 year ago
@Jon (the most recent one),
Google has Orkut. If they wanted to expand that, they easily could. I have been wondering what their long term plans for that are.
Isaiah (Who am I?)
1 year ago
So wait - they’re planning on focusing in on that creative stage young girls have before they get torn down by more popular girls and end up like the emo children that are so often mocked around the internets?
If it works, maybe they can prevent that misfortune! :D