Because apparently Kevin Costner did when he chose to do this stupid commercial. It’s funny to reflect back at commercials from tech companies that try to appeal so softly to others. Listen to that cheesy background music and narration! This shit wouldn’t stand a chance on TV today.
Oh, and Apple Lisa: You rock.










I like his watch though. Looks like an IWC
Wow…they had a CD/DVD drive in the Lisa? J/K, it’s been a long time since seeing a 5″ drive, with so little space on the disk, no less.
I love how they open with the guy running/biking with his dog. Do you think Apple knew back then that people would turn into computer zombies and spend most of their time in front of a computer screen instead of being outside getting some exercise?
I love the mouse, that was classic.