This is basically a consumer card cloner. Won’t work for chip and PIN because the chip deliberately protects its own encryption keys and will never give them up.

The idea behind going online with their control/upload application, is to provide a deterrent against Joe Bloggs thief cloning cards in mass that don’t have matching names. Won’t protect cloning of cards that can’t be verified by third party groups such as credit agencies, so customer loyalty cards, ID cards, and control cards are fair game.

There is the not so subtle problem of validity time length for the rewritable magstripe. How long it will stay “Live” after being written is not an easy problem to fix.

The company also claims to support contactless, but that’s almost the same problem as chip and PIN, since the original contactless card’s chip will resist being copied if it features any protective mechanisms. If it’s a simple reply type of contactless card, cloning is easy, but anything like challenge and response, and the cloning will fail.

Looking at the product features it really doesn’t tell you how you would load multiple cards; and how they would be selected when you are at a checkout/cash register.

My belief is that if you are asking people to dramatically change their behavior (one versus many cards) you have to explain the benefit to them (less wallet clutter; never “left that card at home”, consolidated rptg?) in a very simple (some would say “sticky”) fashion.

BTW; one benefit not described is the “OH SH@@ lost one card and ALL of my financial/health information is STOLEN!!”