While the ad will unlikely be as groundbreaking as the 1984 ad that announced the Macintosh, we’re expecting something hot. Apple’s never been one to take advertising easily, we’re hoping for a wardrobe malfunction. For a reminder, we’ve got the 1984 ad after the jump.
I’d love to see Apple introduce the successor to the Mac.
I recently watched (again) SJ’s Death of OS 9 presentation, and it occurred to me that the Mac, too, one day will be retired.
While I don’t agree with some that think Apple will abandon the computer altogether, I could see the company move past the Mac. To what kind of machine? Impossible to say.
I watched the Super Bowl JUST to see this commercial, it’s now the fourth quarter and I have yet to see one. Did I miss it?
Yup – I’m in the same boat – where is this ad?
No clue. I was really hoping for a beatles ipod, similiar to the U2 ipod.
@Matt Hickey
I wish you weren’t a liar
I don’t know why Apple would ever spend money on an ad for anything on the iTunes Store, be it the Beatles catalog or anything else. Even if they actually were to have run an ad during the Superbowl it more than likely would have been promoting something with a higher profit margin, perhaps the iPhone or even just an anti-Vista Mac ad. Besides, the Beatles catalog on iTS would generate its own publicity without the need for television advertising.
You can already download all of your Beatles CDs to your iPod. Judging from all of the blogs I’ve read on this subject I guess nobody knows about this. You just put any CD into your computer CD tray and iTunes will ask you if you want to import the CD. You click “yes” and voila! It’s very easy to do and the sound quality of any CD is far superior to the mp3s sold at the iTunes store, remastered or otherwise. No need to wait for iTunes to offer the catalogue for sale. Also, the 1987 CDs sound far better than the newer remasters and remixes of “Yellow Submarine Songtrack”, “Let It Be…Naked” and “The Capitol Box Sets.” Modern remastering is very harsh, loud and tinny sounding. Better yet, if you really want to hear great sound quality, Amazon UK still sells brand new vinyl LPs of the entire Beatles catalogue that will knock the socks off of any other format. THIS is actually how the recordings were meant to sound.
Cheers!
@ Tom: :-( Me too.