. Take, for example, this tasty quote:</p>
<blockquote><p>There are also plans that don’t require a credit check allowing you to pay automatically with a credit or debit card.
</p></blockquote>
<p>Now, we’re not saying those plans don’t exist, we’re just saying that <s>Cingular</s> AT&T is a big enough company to hire marketing pros to write its copy, not credit-challenged fanboys.</p>
<p>This Photoshoppery sucks. Hopefully, in the coming weeks, we’ll see some really <i>good</i> fakes. Yes, fanboys, start up your Photoshops. Challenge us. Make us believe.</p>
<p><a href=)
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Matt Hickey
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February 16, 2007
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Regardless of whether this ad is a fake, it all looks like a very good deal from Cingular’s perspective – as they’re not having to subsidise the handset. There’s an intriguing article about the significance of the iPhone pricing structure here:
http://www.robinontech.com/2007/02/12/the-iphones-real-significance/
Being a copywriter for a large entertainment company, I can tell you: even if this was put together just for the survey it would look a whole awful lot more professional. We spend weeks and multiple revisions of copy and graphics even on proposals consumers never see.
Cingular is an enormous company, probably with several advertising and promotions agencies working for them. If anyone of them ever sent this to Cingular for approval, they would loose their contract.