The point here is that small and med-sized niche publishers will be able to provide high def content to market when they might not have been able to afford to do so by other means.
Specialist video outlets for instance (for instance like the UK’s ‘Duke Video’ motor-sports outlet).

If this is also part of the HD-DVD PC burners due very shortly then the capability to burn 30mbit/sec on DVD9 is going to be incredibly useful; the HTPC guys will love this.

It all adds up to a complimentary branch of HD-DVD at a lower cost to producers and consumers.

More HD-DVD content = a good thing in my book.

Maybe the BD side will get a move on and do something with their own theoretical ability (thanks to Warner’s insistence) to do BD9?