iPhone Too ‘Spensive For Consumers
- February 23rd, 2007
- Read 2630 times
- 10 Comments

Looks like Apple may be in for some decreased sales come the release of the iPhone. According to a recent survey done with 379 people, the price of the iPhone is too expensive for most people’s tastes. In fact, only 1% of those surveyed said they’d shell out $500 for an iPhone. 42% said they’d pay $200 to $299, while 60% said they’d switch their carrier to get their hands on it.
If the iPhone is going to succeed, Cingular is going to have to give people a nice deal with a 2-year contract. Maybe a $399 pricetag for the low-end version with contract would do the trick? I mean people pay exhorbitant prices to get a new Blackberry at launch. Only time will tell what happens to the iPhone.
Study: Consumers not willing to pay $500 for iPhone [Yahoo!]









Sascha (Who am I?)
1 year ago
I don’t buy it. 379 people is nothing. Does the study say which kind of people they asked? Yeah, if you go to some 1,500 people town in the Mid West and ask those people if they are going to buy the iPhone, the answers won’t look good. But go out on the street in San Francisco and ask 379 people, you will get completely different results.
The number is way too low to be representative. If a girl’s scout sells mostly chocolate mint cookies to 379 people, does that mean all Americans love chocolate mint cookies?
Show me an online poll with a hundred thousand or a million votes, and I’ll be willing to recognize a trend.
Vince Veneziani (Who am I?)
1 year ago
Agreed
Magellan (Who am I?)
1 year ago
Didn’t Jobs say all they wanted was 1% of the market? Seems like it’s right on target for what Jobs was hoping for.
Mark (Who am I?)
1 year ago
I wouldn’t even pay $100 for a phone. I’m cheap.
…Now if I could torrent the phone into my hands some how, that’s a whole other story.
Karlana (Who am I?)
1 year ago
You know, I don’t know why one wouldn’t shell out $500 for that phone when people are shelling out $300 for a PDA. PDA phones cost $300+ and people shell money out for that, but wouldn’t for an iPhone?
Granted, I wouldn’t simply because I already own an iPod, which I spent $300 on, and I already have a cell phone. However, if I didn’t have an iPod, I’d probably pay the bukly price tag.
May be….
dl (Who am I?)
1 year ago
Everyone I know, and I mean everyone… is excited about this phone. At least 6 people are waiting with baited breath to buy, even ready to switch to Cingular. Granted my circles are probably not the typical American consumer, but I remember when the RAZR not too long ago was around the same price. It’s natural to price high for early adopters. Stupid polls.
The Obvious One (Who am I?)
1 year ago
I remember people saying $399 was too expensive for the 1st iPod too (the later 10GB version was $499). All Apple wants with the 1G iPhone is to start the buzz. There are plenty of early adopters out there ready to shell out $600 (1% of a 300M U.S. population is still 3M.) If Apple can sell 1.5M 1G iPhones @ lanch they have an instant hit.
jlewin (Who am I?)
1 year ago
Vince
There’s more to Compete’s numbers than Yahoo’s angle on the story.
Did you notice that 26% of the people Compete surveyed plan to buy an iPhone?
26%! That’s an freakily high percentage!
With a 50% margin, all Apple has to do is get the pricing right and they could easily have a hit bigger than the iPod.
Bob-sax (Who am I?)
1 year ago
Great thanks! Best wishes.
http://amateur-allure.wrw1r.info
NURSINGHOMEMORTGAGE (Who am I?)
1 year ago
A potential homebuyer could borrow the money for the down payment, but nobody but a fool (or a parent) would lend $25,000 or more unsecured