Companies that feature “prosumer” products usually have a good rep. and their products are usually worth the extra cash. However, memory cards I just can’t see becoming “ultra extreme pro” or anything like that. But going against the grain, SanDisk and Lexar have announced multiple high-end memory cards. Lexar will offer a 4GB CF card and 2 and 4GB Memory Stick Pro Duo cards as part of it’s Platinum II line of cards.
SanDisk is doing the same crap with it’s Extreme III line of cards. Expect to see a 4GB SDHC card, a MicroMate card reader, and a 4GB Memory Stick Pro Duo. Prices for all these cards range from $55 up to $180. Lexar’s offerings will be available by April while SanDisk’s are set to drop by May.
SanDisk, Lexar announce high-end memory cards [Electronista]
As a representative for Lexar on the PR side, I have to respectfully disagree with your assessment that memory cards will fail to become “ultra extreme pro,” as you put it. I can’t speak for SanDisk, but Lexar recognizes that entry-level DSLRs, point-and-shoot cameras, PDAs, gaming devices and even camera-phones are creating larger and larger files, whether through image or video capture, or by saving other file types. The Lexar Platinum II cards are designed to appeal to the people that are using these more sophisticated devices and managing the content that they create – but not yet at the level of professional photographers.