http://www.crunchgear.com/2007/03/08/lexar-and-sandisk-love-prosumers-long-time/ Gadgets, gear and computer hardware. Sat, 11 Oct 2008 09:11:43 +0000 http://wordpress.org/?v=2.6.2 http://www.crunchgear.com/2007/03/08/lexar-and-sandisk-love-prosumers-long-time/#comment-137907 Andrew Rodger Thu, 08 Mar 2007 19:19:09 +0000 http://crunchgear.com/2007/03/08/lexar-and-sandisk-love-prosumers-long-time/#comment-137907 As a representative for Lexar on the PR side, I have to respectfully disagree with your assessment that memory cards will fail to become "ultra extreme pro," as you put it. I can't speak for SanDisk, but Lexar recognizes that entry-level DSLRs, point-and-shoot cameras, PDAs, gaming devices and even camera-phones are creating larger and larger files, whether through image or video capture, or by saving other file types. The Lexar Platinum II cards are designed to appeal to the people that are using these more sophisticated devices and managing the content that they create - but not yet at the level of professional photographers. As a representative for Lexar on the PR side, I have to respectfully disagree with your assessment that memory cards will fail to become “ultra extreme pro,” as you put it. I can’t speak for SanDisk, but Lexar recognizes that entry-level DSLRs, point-and-shoot cameras, PDAs, gaming devices and even camera-phones are creating larger and larger files, whether through image or video capture, or by saving other file types. The Lexar Platinum II cards are designed to appeal to the people that are using these more sophisticated devices and managing the content that they create - but not yet at the level of professional photographers.

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