PS3 sales shouldn’t be counted in the tally because there is no guarantee that they are purchasing Blu-Ray discs for themselves or that they’re even going to watch Blu-Ray discs at all. In all fairness, neither format can claim victory because HD players don’t have enough market share, less than 1%, and Wynendaele agrees.

What about the price cuts and cheaper Blu-Ray players expected to show up by the end of the year from Sony? Toshiba seems to have an answer for this as well. They’re taking a page from Wal-Mart’s playbook and plan to undercut Sony at all costs. Maybe the war isn’t over yet.

Toshiba rejects Blu-Ray victory claim [Tech UK]