Sony launched its super awesome PS3 in Europe on Friday and Microsoft was there to kick sand in Sony’s face. How professional. The software giant pulled a bunch of childish stunts (not that it’s the first time) to distract Sony’s fans from enjoying themselves. In London, Microsoft handed out a bunch of chairs to folks waiting in line with a Web site address; the Web site “welcomed” Sony to the next generation of gaming, some 16 months after Microsoft first released the 360.
In the City of Light, Microsoft proved its Miami Vice cred by sending boats up the Seine with its fearsome logo plastered on the side. It’s good to see multi-billion dollar companies try to act all cool and rebellious by pulling stupid stunts like this.
Microsoft crashes Sony PS3 launch [BBC News]
PS3 fanboy, are we?
LOL….It’s hard to feel sorry for Sony whose execs had no qualms about criticizing the M$ and the XBox 360. Now they feel picked on? Aww…poor babies. Sony will have it’s day though. If history is any indication, the PS3 will be far more reliable than the 360.
No, MrSatyre, I don’t even consider myself a gamer. Furthermore, console wars are silly things to participate in when there are, you know, real wars going on.
Poor old Sony, only kept us waiting in the UK for 6 months, then price it stupid.
Good on MS for taking the piss.
What is professional about the games biz anyway?
ew, why pull the “Real wars are going on” drivel when someone calls you out for being a PS3 fanboy? I can’t go anywhere without hearing that crap. It is so 2003.
lol, poor multi-national corporation Sony…any word on if these tactics hurt their feelings?
I don’t own a ps3 or 360 (I’m a proud Wii owner) but think both examples are pretty clever marketing, and I’m sure will be looked upon positively by the marketing community. I don’t see how they either are ’stupid’ or ’stunts’.