Comments on: Microsoft to Abolish DRM, Offer PlaysForDamnSure Program to OEMs for $25 per Unit, Sell Zunes in Red, Orange, Pink http://www.crunchgear.com/2007/04/04/microsoft-to-abolish-drm-offer-playsfordamnsure-program-to-oems-for-25-per-unit-sell-zunes-in-red-orange-pink/ Gadgets, gear and computer hardware. Thu, 03 Dec 2009 10:38:03 -0500 hourly 1 By: Danny http://www.crunchgear.com/2007/04/04/microsoft-to-abolish-drm-offer-playsfordamnsure-program-to-oems-for-25-per-unit-sell-zunes-in-red-orange-pink/comment-page-1/#comment-175584 Danny Thu, 05 Apr 2007 15:18:09 +0000 http://crunchgear.com/2007/04/04/microsoft-to-abolish-drm-offer-playsfordamnsure-program-to-oems-for-25-per-unit-sell-zunes-in-red-orange-pink/#comment-175584 >This is EMI approaching Apple, not the other way around. If Um, that's what I said. >As it stands, however, politically this was a win for EMI, not Apple Huh? That makes no sense whatsoever. How is this not a win, politically, for Apple as well? The average consumer is going to give Jobs all the credit. (Not noticing that all the media Jobs actually has a say about (Disney music labels, Pixar movies) remains curiously DRM'd.) >EMI couldn’t even ATTEMPT this without Apple’s support. Why? EMI says that their research shows that consumers want DRM free by a 10-1 margin. If iTunes wouldn't have gone along they could have gone somewhere else and probably gotten a fantastic deal because it would it would mean instant credibility for whoever took up on their offer and send Apple scrambling to back up steve's famous letter. No one is denying Apple is the leader and that's why they got first dibs but DRM free can exist outside iTunes. I'm hardly a zune fan (I think it just confused people and the iPod/iTunes looks even more elegant in comparison + all anyone knows about it is the absurd 3x3 thing) but the problem with this post is that when you click through you find its not just your headline but your blurb that's misleading as well. >This is EMI approaching Apple, not the other way around. If

Um, that’s what I said.

>As it stands, however, politically this was a win for EMI, not Apple

Huh? That makes no sense whatsoever. How is this not a win, politically, for Apple as well? The average consumer is going to give Jobs all the credit. (Not noticing that all the media Jobs actually has a say about (Disney music labels, Pixar movies) remains curiously DRM’d.)

>EMI couldn’t even ATTEMPT this without Apple’s support.

Why? EMI says that their research shows that consumers want DRM free by a 10-1 margin. If iTunes wouldn’t have gone along they could have gone somewhere else and probably gotten a fantastic deal because it would it would mean instant credibility for whoever took up on their offer and send Apple scrambling to back up steve’s famous letter. No one is denying Apple is the leader and that’s why they got first dibs but DRM free can exist outside iTunes.

I’m hardly a zune fan (I think it just confused people and the iPod/iTunes looks even more elegant in comparison + all anyone knows about it is the absurd 3×3 thing) but the problem with this post is that when you click through you find its not just your headline but your blurb that’s misleading as well.

]]> By: Scott http://www.crunchgear.com/2007/04/04/microsoft-to-abolish-drm-offer-playsfordamnsure-program-to-oems-for-25-per-unit-sell-zunes-in-red-orange-pink/comment-page-1/#comment-175258 Scott Thu, 05 Apr 2007 12:10:40 +0000 http://crunchgear.com/2007/04/04/microsoft-to-abolish-drm-offer-playsfordamnsure-program-to-oems-for-25-per-unit-sell-zunes-in-red-orange-pink/#comment-175258 Hey, when was CrunchGear acquired by The Onion? Hey, when was CrunchGear acquired by The Onion?

]]> By: Christian http://www.crunchgear.com/2007/04/04/microsoft-to-abolish-drm-offer-playsfordamnsure-program-to-oems-for-25-per-unit-sell-zunes-in-red-orange-pink/comment-page-1/#comment-174696 Christian Thu, 05 Apr 2007 04:25:30 +0000 http://crunchgear.com/2007/04/04/microsoft-to-abolish-drm-offer-playsfordamnsure-program-to-oems-for-25-per-unit-sell-zunes-in-red-orange-pink/#comment-174696 Way to perpetuate BS with that headline. Way to perpetuate BS with that headline.

]]> By: Jason Bogovich http://www.crunchgear.com/2007/04/04/microsoft-to-abolish-drm-offer-playsfordamnsure-program-to-oems-for-25-per-unit-sell-zunes-in-red-orange-pink/comment-page-1/#comment-174521 Jason Bogovich Thu, 05 Apr 2007 01:46:25 +0000 http://crunchgear.com/2007/04/04/microsoft-to-abolish-drm-offer-playsfordamnsure-program-to-oems-for-25-per-unit-sell-zunes-in-red-orange-pink/#comment-174521 Let me make sure I'm understand what you are saying correctly "Without the help of Apple, EMI would have trouble selling music that is DRM free." See, people not blinded by Steve Jobs' lies can see the beauty of no DRM, it simply doesn't matter where you get the music from unless there is a difference in quality or price. If Microsoft got an exclusive on DRM free music sales the iTunes Music Store would be in SERIOUS trouble within a year. But not the iPod. Wow. Fuzzy math here. Let me make sure I’m understand what you are saying correctly “Without the help of Apple, EMI would have trouble selling music that is DRM free.” See, people not blinded by Steve Jobs’ lies can see the beauty of no DRM, it simply doesn’t matter where you get the music from unless there is a difference in quality or price. If Microsoft got an exclusive on DRM free music sales the iTunes Music Store would be in SERIOUS trouble within a year. But not the iPod. Wow. Fuzzy math here.

]]> By: John Biggs http://www.crunchgear.com/2007/04/04/microsoft-to-abolish-drm-offer-playsfordamnsure-program-to-oems-for-25-per-unit-sell-zunes-in-red-orange-pink/comment-page-1/#comment-174444 John Biggs Thu, 05 Apr 2007 00:46:05 +0000 http://crunchgear.com/2007/04/04/microsoft-to-abolish-drm-offer-playsfordamnsure-program-to-oems-for-25-per-unit-sell-zunes-in-red-orange-pink/#comment-174444 EMI couldn't even ATTEMPT this without Apple's support. This is EMI approaching Apple, not the other way around. If Bill Gates had been on that stage along with Steve, then I could have seen the might of EMI's efforts. As it stands, however, politically this was a win for EMI, not Apple. EMI couldn’t even ATTEMPT this without Apple’s support. This is EMI approaching Apple, not the other way around. If Bill Gates had been on that stage along with Steve, then I could have seen the might of EMI’s efforts. As it stands, however, politically this was a win for EMI, not Apple.

]]> By: Danny http://www.crunchgear.com/2007/04/04/microsoft-to-abolish-drm-offer-playsfordamnsure-program-to-oems-for-25-per-unit-sell-zunes-in-red-orange-pink/comment-page-1/#comment-174419 Danny Thu, 05 Apr 2007 00:20:52 +0000 http://crunchgear.com/2007/04/04/microsoft-to-abolish-drm-offer-playsfordamnsure-program-to-oems-for-25-per-unit-sell-zunes-in-red-orange-pink/#comment-174419 What are you talking about? Apple is following EMI. They approached apple and have made it clear that they are going to offer the deal to other publishers. (It even says so in the link.) If MS doesn't take it then that is their own stupidity but in the very first paragraph we hear that they are going to do it. What are you talking about? Apple is following EMI. They approached apple and have made it clear that they are going to offer the deal to other publishers. (It even says so in the link.) If MS doesn’t take it then that is their own stupidity but in the very first paragraph we hear that they are going to do it.

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