Sony has launched an new ad campaign for its electronics that is quite a good deal more transparent than its much criticized PS3 ads. I actually kind of like it and not just because I like to see grown men bathing in sinks (but honestly, who doesn’t?).
Brian Lam over at the Gizzer has noted an interesting correlation between this ad and a spoof video by the Pogue about a Sony AV conversion utility. I’m not sure I’d go as far as saying it’s a straight up dupe, but there is a distinct similarity between the two:
What do you all think?
Sony’s $20 Million Dollar Ad Campaign Dupes Pogue’s One Day Video [Gizmodo]
Ditto. It’s nicely distilled, but still very similar. Then again, it’s not too hard to make the jump to that concept on your own.