Louderback counters with a right and it looks like the fight is OVEEERRRRRRR!
GRRR! Tech press fight! Steve Rubel, a blogger and PR ninja for Edelman, wrote that he doesn’t read the dead-tree version of PC Magazine and just throws that noise in the tee-rash when it lands on his doorstep. Then Jim Louderback, EIC of PC Mag is all like “WAT? PERV! BAN HIM FRM IRC!” and Steve is like “ORLY” and Jim is like “YARLY” and then Steve is all “sorry sorry sorry whatevs! JUST KDDING!” and Jim is like “STFU!”
Read on for a poll.
With the demise of the dead-tree Infoworld, one of the last print tech magazines I read — mostly for Cringely and those real-life IT stories at the back — I’d have to agree with Steve on this one. The golden age of tech print media is over, kids, and as sad as it is to say, the stuff you find on Giz, Eng, and, dare I say it, CG, is what the journo-profs call mainstream. Sure, we make a lot of dick jokes, but our overhead is nothing and the writers in our stable — Peter Suciu, Josh Goldman, Seth Porges, and Mike Kobrin, to name a few — are ex- and current print folks who seem to enjoy sending in copy and seeing it appear, relatively unscathed, on these pages. What think you on the tech press?
Open Letter: A Lesson Learned Twittering [Micropersuasion]
I understand getting mad cause the I don’t read PC gamer came with an insult. but if he doesn’t read it…so what.
either find out why he doesn’t and maybe make some improvements, or forget about it. no one’s obligated to read PCgamer. I personally like the magazine, and listen to the podcast (along with most of the Zif Davis podcast). Its just info, I gotta have it.
Does it matter that Steve doesn’t read the hard copy of PC Mag? Well yes and no. No because a lot of people have moved online – big deal. Yes because of who Steve represents. Steve is the voice of one of the largest PR firms in the country. While he may think PC Mag is trash – his clients still covet a hard copy mention in the mag and pay top dollar to his firm to get it. While Louderbeck was pissed, he can’t reasonably not write about Edelman’s clients because of all the big name companies the firm represents. If the voice of a smaller agency spewed the same remarks, the agency would easily be blacklisted. That’s all…claws retracted.
Can’t make up my mind which computer to install in the bathroom so still use dead tree . However, old issues are easily recycled at point of reading.