We’ve been seeing rumors all over the Internets today that Costco, the national chain of discount warehouses, might be offering the Apple TV at a price lower than Apple itself sells the set-top box for. Using our superior investigative journalism skills (read: a telephone), CrunchGear can now confirm that Costco is selling the Apple TV for $289.99. That’s $10 less than Apple or Target offers the unit for.
Right now there are 20 in stock at all three Seattle-area Costcos, and most others nation-wide. If your neighborhood store doesn’t have them yet, just check back in a couple days, according to Sam from our own local branch. We’re not yet sure how Costco is going to show off the Apple TV, but hopefully better than Apple does in its own stores, where standard-definition content is played back pixelated on HDTVs. Seriously.
Hmmm… if you don’t have a TV… what purpose does an AppleTV have? Now, if you do have a TV – aren’t you stuck with the same question? I still don’t understand the point of this device considering any computer can easily perform these tasks.
Jon
@Jon says: “I still don’t understand the point of this device considering any computer can easily perform these tasks.”
In a word the point of the Apple TV is convenience . While you, your family and guests may be able to enjoy content stored on your computer sitting in front of it or you may be able to connect your otherwise unused computer to the television or transfer content to it burning a DVD/CD. One or more of those works for Jon but I don’t think it takes an enormous stretch of the imagination to believe that others may disagree. However I think Jon’s attitude may be quite a common one – many folks may not have or be prepared to accumulate sufficient volume of digital media (eg pictures, mp3s and movies) to justify having a device dedicated to playing it back through their home theater setup.
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