Man, the Japanese smartphone marketers are getting mean. This video features some sort of squid monster making fun of Westerners — we’re the nice piece of sushi — for having crappy phones. You can use your phones as wallets? You have biometrics? Most importantly, you can play interactive games, huh? Well so can we. Ours are called talking to women, not playing with Gundam at age 34, and not living with our parents in a one-room studio in Chiba while enjoying air sex.
Boo Hoo For You [S60]
I find this refreshing advertising – I love that Boo Hoo for You. Sort of like kicking you in the nuts but offering you delicious chocolate cake for compensation… no matter what your thoughts, japanese TV is in a league of its own.
Jon
Although its easier to assume that things are better on the other side, the fact of it is we in the U.S. enjoy a number of mobile features more advanced than our Japanese counterparts, including better full browser internet access and better GPS.
Incidentally, this piece was clearly not written and designed by Japanese, but rather someone trying to create a caricature of that style. You’d never see something like this in Japan.
This is actually a viral ad campaign made by Symbian:
http://acurrie.wordpress.com/2007/05/16/symbian-boo-hoo/
P.S. Japanese keitai DO kick our asses when it comes to features — or at least all that dangly stuff that hangs from ‘em ;-)
Hi John:
For the record.. this “viral” campaign attempt was entirely based out of Symbian’s UK office, we posted a Viewpoint about it’s mis-leading nature on Wireless Watch Japan over the weekend.
http://wirelesswatch.jp/2007/05/20/symbian-says-boohooforyou/
Note; the opening excerpt is free however our full-length article requires a paid subscription.