Is the recording industry officially losing control over digital music? And more importantly, what new restrictions will it use to combat the rampant piracy that’s sure to follow? Also: Digital music still has one major drawback: no resale market. But imagine there was a way to capitalize on the potential for used MP3s….
I must be writing about digital music every other week, but what can I say? There’s a lot happening lately, between EMI releasing its entire music catalog sans copy protection at online stores like iTunes and Amazon.com, and Archos’s next-gen gadgets that threaten to take piracy mobile.
Amazon’s role in getting the other three major labels to go along with EMI and drop DRM is potentially very big, given it is currently slated to sell only unprotected tracks at launch later this year. Combined with the iTunes Music Store and Steve Jobs’ open letter to the majors, Amazon could parlay its enormous user base into a copyright hater’s music lover’s wet dream.
Archos’s forthcoming Gen 05 line of portable media players, slated to launch in June, will support Bit Torrent as well as CinemaNow according to ArchosLounge.net… Then you’ll have the choice to download movies and music in a snap either legally or not, as long as you’re near a hotspot. Voilà, piracy on the go!
If the RIAA wants to control piracy, it should work more closely with ISPs to handle the changing landscape of digital music sharing. Of course, that would probably mean some kind of tax on usage. Yuck. But that would be so much more effective than trying to control things on the consumer’s end; they can’t stop people from sharing, but they can at least make online piracy less convenient.
Reselling Your Soul
I’m a bargain-hunter at heart. I love to get things for less than full price, and as a music nut, I’m naturally a sucker for used CDs (and LPs). I’ve gotten some pretty amazing things for 5 or 6 bucks for a used CD or $3 for a record, but I can’t really do that with digital music — there’s no deep discount for used digital goods. What’s a digital bargain hunter to do?
The problem is that when you make a copy of a digital file, you get something identical to the original, and you can do so ad infinitum. But what if digital files degraded, say, with number of plays like vinyl — or better yet, with the number of times the file is copied? It would ensure that the original would be preserved, but the more it’s copied, the lower the quality of copies gets.
You could then legally resell copies of songs, but at reduced rates based on the quality. So after you sell a file, the quality of copies drops a specified number of kilobits per second, and so on until copies are virtually unlistenable. In other words, you’d probably have a hard time selling a 64Kbps MP3 file… but at least you’d have the pristine original.
Unfortunately, any way you slice it, this adds up to just another form of DRM — but a less restrictive one. Sadly for Big Music, it would be too little, too late, as DRM is clearly a terminal patient.
(The illustration above was created by Leah Perrotta, a Brooklyn-based artist and all-around lovely gal.)
Why put artificially created limitations on a product simply to save profits? If a product is a quality product, making it poorer quality (e.g. intentional degradation) for the sake of increasing sales is logic only a marketer would understand.
And 5-6 bucks is not a bargain for a used CD =o)
The drop in quality is an interesting idea, but it does amount to another form of DRM, albeit a round-about one. The whole DRM issue is extremely complex but when it comes down to it, the consumers are the ones in charge, not the RIAA or the labels.
I think a lot of it just comes down to ease of use- people are willing to pay for the music (videos etc) if they can buy it, have it, and not worry about when and how it can be used. If they have to worry about DRM that’s when the piracy becomes and issue.
How hard can this be.
If you are going to sell your used music, be it CD, LP, MP3, then at the time of transfer you must loose all rights to listen to what you have sold and destry any copies. The used music should be in the original form and quality that you bought it in. (Easy for digital formats, maybe a little degraded for LP’s, scratches etc)
Otherwise your are just a high tech counterfiter / theif
It’s simple and hard to argue with
The only way that “barter” music files will work is if the online retailers offer “warranties” on the files where you can re-download them if they are lost (e.g. hard drive failure) and this warranty is non-transferrable.
I like the play on words in your title Mike.
Jon
David:
That’s exactly right — you should be buying the rights to the song, not the song itself. The fact that it can be difficult with some services to re-download lost tunes is just shameful.