Comments on: AT&T To Use iPhone To Push Name Change

By: Mike

Mike — Fri, 02 Oct 2009 15:18:53 +0000

Apple is a Piece of s*** company and they are no where near as customer service oriented as AT&T

By: Jonathan Salem Baskin

Jonathan Salem Baskin — Sat, 21 Jul 2007 14:08:35 +0000

AT&T proved yet again that it does not understand the nature of branding in the 21st Century. The ‘branding’ that it ‘got right’ before the iPhone launch was all about ads, images, and other make-believe conceits; the reality of the branding was that they juggled and dropped consumer activation of the phone, got bad press because the connection rates are clunky, and otherwise gave consumers no real reasons to choose AT&T as a service provider other than being positioned as a necessary evil to wade past (or ignore entirely) on the way to getting a cool new Apple product. How can such fundamental stupidity on their part still prompt such immense financial rewards for their execs? Anyway, there’s lots to the branding story here, and I’ve written a bit on it at Dim Bulb, http://dimbulb.typepad.com, if you want to check it out. Thanks!

By: Jules

Jules — Mon, 21 May 2007 23:56:32 +0000

I trust Apple. I don’t trust Cingular and I trust AT&T even less. At least Cingular sounded repuitable, AT&T = monopoly/price gouging for me. I only have the slightest amount of faith in AT&T because Apple is working with them. Had Apple picked T-Mobile or Sprint, granted I have Sprint (and hate it), I centantly trust them more than AT&T. The only thing worse than AT&T would have been Verizon, then we would have to deal with the Verizon logo and ad text on every screen of every menu. Verizon’s use of advertising on their phones is sickening. If anything kills (or hurts) the iPhone, it will be AT&T. Not another company, phone or the consumers.

By: mathew

mathew — Mon, 21 May 2007 22:35:52 +0000

Given that people’s associations with both the AT&T and Cingular brands are negative, it’s a bit odd to make such a big deal over the switch.