Viral Marketing How-To-Not: Sony
- June 12th, 2007
- Read 1032 times
- 2 Comments
SCENE: Two Sony marketing folks in a conference room. One is languidly stroking a PS3.
“Hey, Frank. We need to make some viral video. You know, to support Blu-Ray.”
“I hear the director for our new commercials got really drunk and kept the cameras rolling. Most of the footage is garbage.”
“That sounds great. Kids love crappy video.”
“Ok, but the lawyers will only let us show two seconds worth.”
“Oh, that’s even better. These jerks love quick videos.”
“Ok. Let’s start a blog and blog about it.”
“Ok. We’ll start it in five years, after the technology is all but forgotten.”
“Excellent. Shall we go get steaks and whiskey?”
“Yes. We should. Another marketing job complete!”
“Huzzah!”
More teaser footage from the upcoming Sony Blu-ray Disc advert [Sony Europe]
gaydave (Who am I?)
1 year ago
wtf? I dont get it…seriously this is official? This doen’t make me want a blu-ray player. It makes me wonder how these twisted morons get jobs. I mean, what was going on in their heads when they thought of this?? They where doing some serious coke that day.
Jon (Who am I?)
1 year ago
Let me guess, the blue lasers represent the color of the ray and the wolves content? Regardless, not long enough nor cool enough to spread virally in my opinion… you would think owning a huge animation and production studio would allow them to create something really cool for a 10 second shot.
Jon