“Let’s play beautifully, Xbox”? I don’t get it, Microsoft Japan. Maybe, just maybe, you meant to say, “Let’s play nice.” I’m not too sure, but I’m glad my Mom is in town to translate for me. She says it means something to the effect of not playing dirty, which makes sense after watching the video. Beautiful girls don’t really like pies in their faces, ya know? But I think it’s meant to mean something completely different. Exactly what it is I’m not sure of. Is she in a maze? Is this some sort of Hostelish type thing. One thing is very apparent in that it reminds me of the bizzaro PS3 ads. Very, very weird nonetheless.

Selling The Xbox in Japan: Pie In Face Edition [via Kotaku]