Thanks

Seth

Now, we have had times where individual manufacturer representatives will come in and tinker with their product to get it to display what they feel is the best for their set, but the way customers are allowed to shop, they don’t stay adjusted for very long!

As far as employees attempting to “trick” customers; well, I suppose anything is possible. It seems kind of dangerous though, because that can cause returns, which degrades profits and margin for the store.

Not only that, but if you have a customer who feels they have been deceived, not only have you lost that customer’s future potential sales, but also their family and friends, or anyone else who may come in contact with them on a personal or professional level. I know at my store we go to great pains to get to know our customers before we offer them a choice of products.

Yes, we may be guilty of “over-presenting” on PSPs or PRPs…and you may find us talking to you about something else is the store that, on the surface, my seem totally unrelated to what the customer is shopping for.

On the other hand, how upset would you be if you had a problem with your expensive piece of electronic gear and are looking for a replacement, and found out that if you had paid just XX.XX more when you purchased it the first time, you’d just be talking home a new one at little or no extra cost?

Many of our customers expect us to offer this kind of service warranty, and have come to either expect it or even request it themselves! If manufacturer warranties were better – or even just longer – many customers would stop buying PSPs. The funny thing is, we HAVE a product in our stores that is warranted by a manufacturer so well that we don’t even offer a PSP on it! Funnier still, is that this is a great product, but NOW some customers have become skeptical of the product because we DON’T offer a coverage on it!

To answer the original question; I just turn on the TVs and let them play…dusting and cleaning them every once in a while…and let the customers do the adjusting themselves.