Apple has really been paying attention in the design department lately. Have you noticed how the back of the iPhone resembles the new iMac? How about the iMac G5? That looked a lot like a white 5G iPod. It’s clear how Apple spreads similar design ideas throughout its product lineup, but is it done on purpose? Could be.

Check out 37Signals’ point-of-view on the subject. I never really noticed before reading this article, but I guess Apple is about convergence.

How Apple’s small things influence their big things [37Signals]