Comments on: Universal Music To Test DRM-Free Downloads http://www.crunchgear.com/2007/08/10/universal-music-to-test-drm-free-downloads/ Gadgets, gear and computer hardware. Tue, 10 Nov 2009 14:47:27 -0500 hourly 1 By: Marc Cohen http://www.crunchgear.com/2007/08/10/universal-music-to-test-drm-free-downloads/comment-page-1/#comment-360470 Marc Cohen Fri, 10 Aug 2007 17:16:32 +0000 http://crunchgear.com/2007/08/10/universal-music-to-test-drm-free-downloads/#comment-360470 In his famous article "Marketing Myopia" Professor Ted Leavitt described the buggy whip industry and observed that no amount of product improvement could prevent the evaporation of the industry. The record industry is on its way to becoming a new buggy whip industry. Eliminating DRM is the kind of ineffective product improvement Leavitt described. The industry needs to reinvent itself is a free, ad-supported medium. Check out the Ad-Supported Music Central blog:http://ad-supported-music.blogspot.com/ In his famous article “Marketing Myopia” Professor Ted Leavitt described the buggy whip industry and observed that no amount of product improvement could prevent the evaporation of the industry.

The record industry is on its way to becoming a new buggy whip industry. Eliminating DRM is the kind of ineffective product improvement Leavitt described.

The industry needs to reinvent itself is a free, ad-supported medium.

Check out the Ad-Supported Music Central blog:http://ad-supported-music.blogspot.com/

]]> By: Jeremy L. http://www.crunchgear.com/2007/08/10/universal-music-to-test-drm-free-downloads/comment-page-1/#comment-360279 Jeremy L. Fri, 10 Aug 2007 13:55:58 +0000 http://crunchgear.com/2007/08/10/universal-music-to-test-drm-free-downloads/#comment-360279 I saw the headline and had to check the calendar to make sure it wasn't April Fool's Day. It's not, so I can only conclude that Universal is up to something. Probably any supposedly DRM-free song that you purchase from Universal contains some sort of self-destruct mechanism causing any device on which it resides to explode at the stroke of midnight on New Year's Day. I saw the headline and had to check the calendar to make sure it wasn’t April Fool’s Day. It’s not, so I can only conclude that Universal is up to something. Probably any supposedly DRM-free song that you purchase from Universal contains some sort of self-destruct mechanism causing any device on which it resides to explode at the stroke of midnight on New Year’s Day.

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