I see lots of watches, and have even had one stolen, so it’s hard to really perk up when I see a new, standard issue automatic piece. Luckily, IWI, a resurrected UK brand, has made something a little out of the ordinary. Based on aviator watches of yore, their line has a crown at 12 o’clock and a big, bold face that comes in multiple colors — their Mod is shown here. The watches are apparently assembled in the UK and use Swiss movements. No pricing yet, and they appear to be only available in the UK for now, so buy a ticket on the Queen Mary 2 and get you one.
Click through to see a gallery of more styles.
I love the look of them, and the twisty crown is far better positioned on the top! I hate when they’re on the side, it makes the watch terribly uncomfortable when you bend your wrist towards it.
Unfortunately, that watch would look like a giant shackle on my dainty wrist, so I won’t be buying one anytime soon.
Just wanted to let you know that we will be launching a range of ladies models in the coming month or so. They’re 30mm wide and the same form factor of the current gents models.