CrunchGear

Photo Source: RushmoreAcademy.com

If you’re in the entertainment industry, it goes without saying that having a loyal fan base is important. Take Wes Anderson, for instance. He’s the brains behind such wonderful films as Rushmore, The Royal Tenenbaums, The Life Aquatic, and Bottle Rocket. In fact, Rushmore is my favorite movie of all time. As my friend Mike says, “There are two kinds of people in this world. People that like the movie ‘Rushmore’ and people that I hate.” I’ll be interested to see the reaction from the rest of Wes’ fans today now that it’s been announced that he’s doing commercials for AT&T.

The ad campaign is called “Your Seamless World” and hopes to “speak to the on-the-go lifestyle of today’s consumers and businesses.” Anderson will be overseeing six of the commercials.

I don’t think it’s going to end his career. In fact, I don’t even think it’ll do much, if any, damage. He seems to have a pretty level head on his shoulders and, let’s face it, he already made an American Express ad last year. Wes is just a guy who made some great movies and now he can reap the sponsorship-type rewards. I just wonder if he actually uses AT&T and how he feels about the product itself.

AT&T corporate ad campaign to emphasise wireless [Reuters]