Blu-ray, the technology seemingly pushed onto an unreceptive and not ready public, will be the key to the PS3’s success this holiday season. That’s what Sony thinks, while admitting that its strategy of “it’s a game console! no, it’s a Blu-ray player!” may be tough to employ. Kaz Hirai, the SCE president, gave an interview to the Financial Times wherein he tried to explain the company’s rationale for essentially confusing consumers vis-a-vis the PS3’s main purpose (game machine or Blu-ray player).
The thing is, if Sony keeps banking on games like Lair to propel it back to the top of the mountain, it’s gonna be a long hard slog. That’s right, I use out-of-date, unrelated quotes to back of my video game arguments.
Sony shines Blu-ray on PS3 sales campaign [Financial Times via Next-Gen]
Message to Sony…
If you want to sell the PS3 to me and then capitalize on my spending to buy BluRay movies and games for which you will make millions on licensing, drop the ps3 to $200. Clearly you have significantly missed the mark with your understanding of the mainstream video game customer. The only way to salvage your status within this group is to get as many of your consoles in the hands of the players – a significant price cut will do this and may actually save you.