The AudioFile: Apple Is the New Sony

A Sony Walkman iPod case, courtesy of Make
Locking players to specific software, tracking digital music downloads, and now requiring authorization chips for compatibility with accessories… Is Apple still thinking different, or is the company following in Sony’s once-ubiquitous footsteps? The Walkman was once king of the hill, and look how far it has fallen; the iPod could very well share its fate, thanks to Apple’s increasingly paranoid (Sony-esque) behavior and a new era on the horizon.

Once upon a time, you and every one of your friends had a Sony Walkman cassette player. It was portable and let you do things with your music you could never have done with, say, LPs or radio. You could listen to whatever, whenever and wherever you wanted without lugging around a lot of equipment. It even managed to persist through most of the CD age. 15 years later, along came digital music, and the iPod became the new standard for taking your music with you.

In the 80s, most of us never saw the end of the road coming for the Walkman, and now that the iPod enjoys similar ubiquity, it sure does give me a sense of deja vu. So much so, in fact, that I asked our own Futurist, Seth Porges, if he could fathom a post-iPod era. He predicts, “Pretty soon, the idea of a dedicated MP3 player like an iPod will be obsolete — we’ll just be able to plug into whatever happens to be laying around, whether it’s a USB thumb drive or our fridge.”

What’s Rotting the Apple
Ultimately, Apple’s downfall may come down to Steve Jobs’s own hypocrisy, as well as how Apple deals with other companies. After all, unilateralism doesn’t win you any friends — or any wars, either.

By now, Jobs’s infamous open letter to the music industry, Thoughts on Music, has become the stuff of legend, a clarion call for interoperability. The public perceived it as the impetus for major labels forays into DRM-free downloads.

His Steveness said in his letter, “Convincing [major labels] to license their music to Apple and others DRM-free will create a truly interoperable music marketplace. Apple will embrace this wholeheartedly.” But to continue locking the iPod to iTunes sure smells of a two-faced attitude. Even worse, new iPods (touch, classic, and nano) are now compatible only with accessories like speakers and even cables that have an Apple authentication chip built-in.

Is this really embracing interoperability “wholeheartedly”?

Stopping developers from unlocking the iPhone certainly isn’t helping Apple any, though in that case, the company is at least beholden by contract to AT&T (in the U.S.) to fight interoperability. And across the pond in Europe, the company is busy defending itself against an antitrust suit in over iTunes pricing and its locked-down player/software combo — a battle that seems to be getting uglier every week.

Finally, the iTunes Music Store is having some pretty serious issues, with Universal excluding it from DRM-free downloads and NBC pulling its shows off the store (at least, they said they would). Now you can get your episodes of The Office for nothing right off NBC’s Web site, albeit with plenty of needless restrictions.

Ironically, Sony is closing Connect, its ill-fated online music store, by next March in favor of a Windows Media-based platform for its music players — in favor of interoperability. Go figure!

What’s Not
Luckily for Apple, the stock options backdating scandal (for which Jobs was subpoenaed just the other day) is unlikely to hurt the company’s image among consumers. But that wasn’t so with Sony — a former CEO was even demoted over the invasive rootkit DRM debacle. Unfortunately, Apple may be headed for a similarly dark place if it turns out that the company follows through on its implied threat to turn unlocked iPhones into expensive paperweights.

Also unlikely to hurt iPods in the long run are hardware glitches like faulty iPod touch screens, the 1G iPod nano’s scratching problems, and crooked 3G nano screens. Apple’s been pretty good about addressing those issues quickly.

Nothing Lasts Forever
With the Walkman cassette player, technology simply rolled onwards and crushed it beneath its wheels. But the Walkman brand couldn’t possibly have had a better head start in the digital music world, and it was steamrolled flat by Sony’s short-sightedness and draconian hardware/software limitations.

The iPod will one day be trampled by the march of tech, too. Apple better hope it can keep up and rule future music-listening paradigms with less of an iron fist if it wants to hold onto its dominance.

Mike Kobrin is a freelance audio technology writer for CrunchGear and many other publications. Every Friday, he writes The AudioFile, a weekly column about digital music and audio gear. Feel free to ask questions, air grievances, or just be a loyal CrunchGear commenter in the Comments section below.

(Thanks to Make for the image above!)

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7 Comments/Pingbacks so far

 
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Remo (Who am I?)

Great read! I would say that Apple has become the new Microsoft too, because I’m seeing ALOT of people hatin’ on Apple. I’m all for it though, cause Apple is a locked proprietary system that I’ve thankfully never been a part of.

 
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Ben Vaughan (Who am I?)

It is curious that Apple isn’t embracing the developer community for the iPhone the way they (seemed to) have for OS X. IMO, the reason that OS X is a vibrant and attractive platform is because of all the developers out there creating new and interesting ways of using the Mac.

The 180-degree attitude with the iPhone is very curious indeed. I wonder if ATT doesn’t have something to do with that. ATT might be concerned about rouge applications running on iPhones wreaking havoc on their wireless network. That’s probably a legit concern, but it’s also probably something that Apple could address directly on the iPhone platform itself (in some other way than “not supporting third party application development”). I imagine that Apple is doing a “wait and see” with the 3rd party stuff to prove to ATT (and probably themselves) that there won’t be any disasters.

With the rest of the stuff, they’ve really gotten themselves into a spider’s web of special interests. They have to worry about keeping record companies and content producers happy. I think this is what is driving a lot of the anti-consumer moves that they have been making lately. Apple may be a big-player in the music download business, but they are still a niche-player overall. And I think, deep down, they know this.

 
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Scoop Diesel (Who am I?)

Right!… and what’s up with the whole starbucks iTunes store project? I mean really… Seriously, what the hell?

 
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Eric (Who am I?)

A lot of nonsense and bloviating. Repeating ridiculous claims, and saying they’re the same as Microsoft. What utter horse hockey.

Apple is not in trouble with the EU. They’re on the EU’s side with iTunes pricing in Europe! Are you paying attention at all? Apple fought for single-tier pricing in Euope. The music lables wouldn’t allow it.

As for NBC, well, if you want to pay $5 for a TV episode, then go ahead. You want to download their movies that last for a week (from the date of airing, not from when you downloaded it) go ahead. I don’t buy many TV shows from Apple. I would if they were HD and 99 cents an episode. I would buy whole seasons of several shows at that price. Which is more than what I pay for, say a week of Star Trek Deep Space 9 or West Wing when I buy them on DVDs - not counting the cost of the materials that wouldn’t exist with downloaded videos.

Apple is the one sane organization in this whole mess. They are at the mercy of the content owners. And such actions to people not paying close attention (not to mention those willing to pass on disinformation because they want to take Apple down a notch or two) make it seem like Apple is wrong, but they are simply the victim because they aren’t powerful enough to dictate all the terms. Luckily for consumers they’re powerful enough to make a dent in the process. Or you’d all still be using $15 a month subscription services where the music disppaers off your MP3 player the minute you cancel your subscription.

Geeze, Apple is far from perfect, and they don’t do everything right. But all those people out there slamming them in a “mee too” frenzy to be “hip” by knocking the leader off his pedastal is ridiculous.

Next time, do some research. Your ludicrous assumptions and claims detract from the good points made.

 
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Mike Kobrin (Who am I?)

Eric,
While you make a valid point about Apple being at the mercy of content owners, you’re overlooking the fact that it’s actually the content owners themselves who are trying to get out from under Apple’s thumb. For a long time, Apple kept prices the same, and content owners want to charge more because Apple takes a pretty hefty chunk, despite making insane profits on iPods.

And if being the defendant in an antitrust case doesn’t constitute “being in trouble”, then let’s all get sued. Yay!

NBC’s **free** download service doesn’t cost $5 per download, though there are plenty of restrictions on them, not the least of which is that they’re Mac-only. It is true that they are planning a pay-to-download service, but pricing hasn’t been set — unless you’ve heard something… .

Check out some of the links I included in the piece for more info, as I have limited space in my column.

Thanks for commenting!

 
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Mike Kobrin (Who am I?)

Scoop!
Believe it or not, I actually think the Starbucks partnership is a good thing. My girlfriend recently got me addicted to grande iced coffee with mocha and hazelnut syrup, cream, and extra sugar. Yes, it’s gross, and I feel sick afterwards, but at least they usually have good music playing in Starbucks.

But having wireless downloads available and not having to pay for a T-Mobile hotspot account seems pretty cool.

Starbucks may be evil, but if you can’t beat em… drink em?

 
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Scoop Diesel (Who am I?)

ah man, you’re killin me over here Kob! Ok, i know that the only coffee you NY jerkys have to drink is at Dunkin Donuts and Starbucks…but is there still no mom & pop style coffee houses in the ever trendy, over run with hipsters, Williamsburg? First Apple now Mikey… Is there any thing Starbucks won’t take from me?

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