Virgin Digital Goes Under

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In a move that surprised many, Virgin has shut down Virgin Digital, which is a Windows Media-based iTunes-like clone. Subscribers will still have access to purchased tracks, but only until the end of the month, September 28 to be exact. It may be coincidence, which I don’t think it is, but that is also the iPod Touch’s launch date for the UK.

There isn’t even a reason for the shutdown other than an apology from Virgin to its customers. VD subscribers in the US are being directed towards Napster who will honor VD pre-pay cards and vouchers. Subscribers in the UK will receive a free month of Virgin’s upcoming media music streaming service. Make sure you burn your library before it disappears altogether on October 19.

Virgin unplugs music download service [The Reg]

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7 Comments so far

 
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Anton (Who am I?)

Heh. “VD Subscribers”.

 
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mathew (Who am I?)

You want a reason?

How about the fact that Virgin is owned by EMI, so Virgin’s catalog is available DRM-free as MP3 and MP4 on other systems, so nobody in their right mind would buy from Virgin Digital?

 
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john @ hp (Who am I?)

that is true, i never even knew they had a service…

 
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jazmine (Who am I?)

myspace is way cooler than this

 
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junior (Who am I?)

this is way babyish

 
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junior (Who am I?)

i dont’ like this place

 
mck

Virgin Records are owned by EMI not Virgin Megastores (now Zavvi as VM was subject to a management buyout) and Virgin Digital were owned by Virgin Megastores/Retail Ltd, and because they don’t want a digital platform they have dropped the service…simple as that. If you have to ask I work within the company.

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