I wasn’t aware that Apple was doing anything to support the Breast Cancer Research Foundation, but it doesn’t surprise me, though. The pink Shuffles have surfaced at Target stores across the country. This particular one was captured in Santa Maria, CA and includes a $15 iTunes store gift card, but it’s still $79! Anyone else seen a pink Shuffle at your local Target? We don’t have any here in Manhattan.
Special Edition iPod shuffle Appears at Target Stores [iPod Observer]
This is not *APPLE* doing anything. This is Target (or more precisely, a Target partner company, U.S. Merchants,) repackaging a stock-standard previous-color-selection iPod shuffle plus gift card and selling it. Apple has nothing to do with it.
And it’s not even that a certain amount of money per bundle is being donated. U.S. Merchants (aka “Diversified Re-Packaging”) is donating a flat $25,000, then trying to recoup that donation by selling various products this way. (It is even possible that they could actually make more than $25,000 profit off this program.)
See http://backstage.ilounge.com/index.php/backstage/comments/repurposing-pink-shuffles-for-breast-cancer-promo/