Zune 2: Can someone tell me what ‘you make it you’ means?
- October 3rd, 2007
- 6 Comments
If I have one problem with the Zune 2 (other than not working too well with my iMac), it’s the new slogan—”you make it you.” What does that even mean, Microsoft? I make it me or you make it me? (Or I make it you?) Last year, you [Microsoft; let's not get confused here] welcomed us to the social, whatever the hell that is/was. Now I (or me, or someone else… maybe even you!) am (is?) are making something—the Zune 2 I guess—mine. Or yours. I don’t know. I’ve already lost interest.
Methinks some of the slogans in consumer electronics are too cool for the room and end up sounding like complete nonsense. Like this post.
Hey marketing guys, please stop trying to impress us with short, pithy phrases that, in the end, mean nothing to the consumer. Take “you make it you” out of the context of zune.net—say, on a billboard without a picture of the Zune accompanying it—and what does it mean to the average person?
Not a damn thing.
hannibalchew (Who am I?)
11 months ago
Maybe their slogan should be “Somebody buy me”.
Aric (Who am I?)
11 months ago
using a microsoft product on an apple computer! now thats an oxymoron!
greatslack (Who am I?)
11 months ago
Dude, chill out… Obviously, its a play on Apple’s “which iPod are you?”, except in the Zune fits itself to you whereas you fit yourself to an iPod. At least I’m assuming that’s what it means. Feigning ignorance of the meaning of a slogan makes it seem like you’re stretching in your attempt to bash Microsoft…
lt.milo (Who am I?)
11 months ago
who cares? Go find something better to bash Microsoft for.
Nicholas Deleon (Who am I?)
11 months ago
@ Y’all
I’m not basing Microsoft here, just saying the slogan is silly. I already said the Zune was super a few times today. No harm, no foul I guess.
And believe me, my days of typing “M$” and being serious about it are in the past. All companies need to be viewed skeptically, not just those based in Redmond.
Carry on.
JP (Who am I?)
11 months ago
@ yous
which you are you? alls i know is me is me. now buy my stuff!