Know something we should know? E-mail us your tips! We respect anonymity. »
China and the lie of luxury
by John Biggs on October 23, 2007

This is a bit off-topic, but it has quite a bit to do with electronics and boutique home audio so let’s begin. Luxury items have always been status symbols and, increasingly, commodity products. This nasty mix creates a drive to sell more product at luxury prices, which is good for the companies but not so good for the consumer.

Dana Thomas’ book, Deluxe claws at — but can probably never rip off — the facade of luxury houses. While many of us desire Coach bags and, dare I say it, fancy watches, these items more often than not are avatars of shoddy workmanship and the product of market forces that pull on Wal-mart rather than the House of Chanel.

There are a number of famous brands that are purported to hold a rare and privileged pedigree that are now being churned out en masse in China. This is fine — fools and money, etc. — but in order to continue at this pace, companies have to constantly lie to us about the history and rarity of their items, a losing game by any measure.

While there are some luxury items that are hand made and reflect a sort of “old world” aesthetic not found anymore, devices like the Vertu and most high-end, non custom audio gear (Pear Cables, anyone?) is more smoke and mirrors than anything else. I love me some fancy watches, but I know what to stay away from (avoid fashion house watches in general and expensive non-techie quartz watches as a rule) and accept my fate as a luxury dupe. However, I think it gets more nefarious when companies like Prada and conglomerates like LVMH work harder at maintaining an image than at making a quality product.

Book page via Asia Access

Leave Comment

Commenting Options

Enter your personal information to the left, or sign in with your Facebook account by clicking the button below.

Alternatively, you can create an avatar that will appear whenever you leave a comment on a Gravatar-enabled blog.

bugbugbug