Comments on: You Make It You: First Zune 2 ad http://www.crunchgear.com/2007/11/02/you-make-it-you-first-zune-2-ad/ Gadgets, gear and computer hardware. Thu, 08 Jan 2009 12:38:31 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Arto http://www.crunchgear.com/2007/11/02/you-make-it-you-first-zune-2-ad/#comment-523720 Arto Mon, 12 Nov 2007 00:08:54 +0000 http://crunchgear.com/2007/11/02/you-make-it-you-first-zune-2-ad/#comment-523720 Wow, an acid trip gone bad Wow, an acid trip gone bad

]]> By: Jon http://www.crunchgear.com/2007/11/02/you-make-it-you-first-zune-2-ad/#comment-508473 Jon Sat, 03 Nov 2007 00:54:41 +0000 http://crunchgear.com/2007/11/02/you-make-it-you-first-zune-2-ad/#comment-508473 Apparently, iPod marketing are after people who like listening to music while Zunes are geared towards those who enjoy a little LSD with their coffee. Jon Apparently, iPod marketing are after people who like listening to music while Zunes are geared towards those who enjoy a little LSD with their coffee.

Jon

]]> By: Shawn Oster http://www.crunchgear.com/2007/11/02/you-make-it-you-first-zune-2-ad/#comment-508346 Shawn Oster Fri, 02 Nov 2007 23:17:00 +0000 http://crunchgear.com/2007/11/02/you-make-it-you-first-zune-2-ad/#comment-508346 Obviously these ads aren't for the more literal minded amoungest us :) Personally I really liked the ad but then again I already know all the details about the upcoming Zune 2's so I don't need to be informed about anything, I'm just looking for entertainment. It has to be hard to market a PMP these days since music and media are so subjective and personal. I find the trippy Alice in Wonderland style really cool while others hate it and I have a feeling the ads that would work for the Alice-haters would probably bore me or come off as too commerical or stiff. @namX: I have to disagree with you, I find the new Zune ad on the same level as Apple's commercials. A silouhette of a dancing person with earbuds does nothing to tell me about the iPod, or I should say it tells me about the same things as the Zune ad. That it's about media and that it's "fun". The Zune ad obviously focuses heavily on discovery while the Apple ones are more geared towards plain rocking out but they do it in the same way. Obviously these ads aren’t for the more literal minded amoungest us :)

Personally I really liked the ad but then again I already know all the details about the upcoming Zune 2’s so I don’t need to be informed about anything, I’m just looking for entertainment. It has to be hard to market a PMP these days since music and media are so subjective and personal. I find the trippy Alice in Wonderland style really cool while others hate it and I have a feeling the ads that would work for the Alice-haters would probably bore me or come off as too commerical or stiff.

@namX: I have to disagree with you, I find the new Zune ad on the same level as Apple’s commercials. A silouhette of a dancing person with earbuds does nothing to tell me about the iPod, or I should say it tells me about the same things as the Zune ad. That it’s about media and that it’s “fun”. The Zune ad obviously focuses heavily on discovery while the Apple ones are more geared towards plain rocking out but they do it in the same way.

]]> By: greatslack http://www.crunchgear.com/2007/11/02/you-make-it-you-first-zune-2-ad/#comment-508254 greatslack Fri, 02 Nov 2007 22:09:37 +0000 http://crunchgear.com/2007/11/02/you-make-it-you-first-zune-2-ad/#comment-508254 I wonder how many people will buy this thinking it has a touch screen... I wonder how many people will buy this thinking it has a touch screen…

]]> By: remo http://www.crunchgear.com/2007/11/02/you-make-it-you-first-zune-2-ad/#comment-508206 remo Fri, 02 Nov 2007 21:24:20 +0000 http://crunchgear.com/2007/11/02/you-make-it-you-first-zune-2-ad/#comment-508206 I actually like creative ads more than "how to" videos... I actually like creative ads more than “how to” videos…

]]> By: namX http://www.crunchgear.com/2007/11/02/you-make-it-you-first-zune-2-ad/#comment-508145 namX Fri, 02 Nov 2007 20:44:25 +0000 http://crunchgear.com/2007/11/02/you-make-it-you-first-zune-2-ad/#comment-508145 Thats the problematic when you invest too much in advertising. The more you invest the worser it will get. Instead of presenting the product, which Apple does in a great way, the advert is only representing the idea of how to behave with the product. Thats what wrong turning point for marketing! Thats the problematic when you invest too much in advertising. The more you invest the worser it will get.

Instead of presenting the product, which Apple does in a great way, the advert is only representing the idea of how to behave with the product. Thats what wrong turning point for marketing!

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