Uh. WTF?

No clue. Almost seems like Sony’s throwing random ideas at consumers, hoping that something will stick.

That, or it’s intended to be watched while high.

I dont understand the advert, but it got you mentioning it on your site and no doubt a million other people will watch it because word will get around. Smart move I think although it’s a very odd advert.

These are played in Netherlands
Kinda stupid but without knowing there is some reversed psychology inside
Some new psychology defiantly otherwise it would be found already
This is not normal!

Odd but funny.

I totally get it.