Zune ad team, I don’t get it

Between the new Zune ads and Sony’s PS3 gibberish, I’m beginning to lose faith that I’ll ever see a good advert ever, again. This new ad is very arsty fartsy, but I don’t understand what’s going on in it. He’s watching a video of animated ice cream, which makes him daydream about climbing a pyramid of people and then jumping off of it. Wha?! Huh?! Someone explain before my head explodes.

  •   

6 Comments so far

 
no image
remo (Who am I?)

Zune has always been artsy… I like it

 
no image
Drew (Who am I?)

Goes along with their tag line of “You make it you.” So the zune allows you to become one with your music, or they’ve included acid in the headphones that will slowly drip into your body; I’m actually not quite sure.

 
no image
hannibalchew (Who am I?)

thanks for posting this so early in the morning. now i have to go through the whole work day perplexed.

 
john

it’s pretty straight forward, its showcasing the photo feature, he goes into his own head and then looks at snap shots of his life in a museum, then all those different versions of himself in those photos create a pyramid and he runs up them and then turns into pixels. what’s there not to understand?

 
no image
Tobias (Who am I?)

You’re all forgetting Freud’s psychoanalysis!

What you’re seeing is the manifest dreamcontent, but what is important is the latent dreamcontent! Since you nitwits can’t see the obvious I’ll explain it to you:

The animated ice cream reminds our friend of something cold and chilly (probably his love-life). The walking into the ear is obviously an indication of an ear-fetish. Then he walks into a museum with pictures of him. But these aren’t pictures of his past, these are his wishes (mainly for any sort of friends). The pyramid of people shows how many people he could have had sex with if he had any personality. But he doesn’t, so he jumps to his apparent death. The number of pieces he falls into is the number of times he saw his parents having sex (no freudian psychoanalysis is complete without witnessing parents having sex).

See, it’s all very clear once you look at it from a different angle. What this all has to do with the new Zune still remains a mystery though.

 
no image
David Mackey (Who am I?)

Mmm…Yeah, don’t like that commercial at all.

Trackbacks/Pings

No trackbacks or pings yet.

Leave a Comment

« Back to text comment

Comment template by SezWho

CrunchGear Sponsors