strings is a great Linux tool. You run it and it burps up all of the coherent strings of text in a file. Even ran it against the new iTunes and found:
rental-content
rental-bag
rbsync
source-rental-info
dest-rental-info
Which seems to suggest some sort of video rental stuff coming up soon. It could also suggest some sort of vestigial functionality from iTunes 1.1 when Steve, during a Shamanistic hot lodge ritual, was offered a vision of a version of iTunes that could burn DVDs and then the iPods could fly out and destroy the DVDs after a certain period. Perhaps the world will never know.
If their rental prices are cheaper then purchase prices at the local China Town… then they may have a customer ;-) Hopefully, being a digital format, this 4-5$/rental BS is stopped and dropped to only a buck or two.
Jon