How do video game magazines survive in the online era? Can they?

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Print media, so says conventional wisdom, is dying a slow death, kicking and screaming all the way to the pearly gates. (Sounds like the RIAA to me…) What better way to analyze this than through a lens no doubt many of you can relate to, say, video games.

The conundrum for video game magazines is clear: why pay for a magazine that comes only once a month with old news and reviews when you can hop online and head to the IGNs and 1UPs (or us here, sometimes) of the world, with their instant news and reviews (and message boards and blogs and video and in-depth strategy guides…)? The magazine publishers would say, and do say, that magazines provide more in-depth analysis than their online competitors, can have longer, in-depth feature articles on industry movers and shakers, etc.

So what to do if you’re a magazine publisher looking for eyeballs?

It’s tough. Every now and then you’ll see “THE WII ISSUE” or “HALO 3, UNCENSORED,” big, sorta timely issues with a specific purpose. Given that, it really does look like features are the only way to go to attract eyeballs (or excellent writing, but my guess is that most people who read EGM and the like are gamers first and foremost and not literary whiz-kids, everyone on the Penny-Arcade forums notwithstanding).

So I guess I now have to ask if any of you still subscribe to video game magazines? I get EGM and Games for Windows in the mail, but that’s because I signed up on one of those “hot deeelz” forums some time ago.

As for quality video game journalism, I—100 percent without hesitation—recommend Edge, a UK publication that reads like Vanity Fair or the New Yorker; I downlaod it every now and then. There’s no treating the audience like a bunch of dummies there, no excessive use of exclamation points (”must see!!!”), etc. Its Halo 3 review, honestly, was the only one I bothered to read all the way through. It’s a little on the expensive side, but that’s what funds its quality.

Game News in a Duel of Print and Online [New York Times]

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4 Comments/Pingbacks so far

 
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Nate (Who am I?)

I finally let my EGM subscription run out this past summer. I’ve been reading that magazine since I was a kid, and have always enjoyed the writing style.

But, two things have happened that has made even the great EGM obsolete, to me.

1. I’m older, and I don’t do a heck of a lot of gaming anymore. Wives kind of have their way of filling up your time, and they kind of view gaming as a childish way to spend free time.

2. Everything in those pages is already known by the time I receive the magazine. It got to the point that I had the subscription, but never even cracked the magazine open because it was all a rehash.

3. Contrary to what the magazines think, I really don’t give a crap about “in-depth feature articles”. I want my quick fix while I’m taking a dump. I don’t have the time to read a twelve page magazine article about a game that I’m never going to play.

 
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Nate (Who am I?)

Funny, I said two things come to mind, then threw down a list of three. Note to self, proofread before posting.

 
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Paul G (Who am I?)

I buy a mag whenever I feel like slumming it.

 
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mathew (Who am I?)

I would buy Official PlayStation Magazine from time to time to get the demos and mini strategy guides. I gather Sony killed the magazine because they assume everyone will just download demos to their PS3 via broadband.

I subscribe to Nintendo Power because it’s cheap and has good strategy guides. However, they just sold it to another company, so it may turn to FAIL soon.

The problem with EDGE is they love anything that’s vaporware, and as soon as it ships, they hate it.

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