Levi’s branded phone is dumb, stupid
- November 20th, 2007
- 5 Comments
The Levi’s LS501 (501, get it?) phone was announced back in June but it’s recently been made available for preorder in Hong Kong. It’s basically a Samsung SGH-P308 phone encased in "sturdy riveted steel casing" and adorned with Levi-centric wallpaper and interface elements.
Other future brand synergy initiatives will include the following:
- Diet Coke 14-inch flat panel monitor
- Logitech canned ham
- Fruit-of-the-Loom nautical GPS navigation system
I’ll remind everyone that Levi’s is a pants company. It’s a company that makes pants. This is a pants phone. It’s a big stretch, like when McDonald’s included a pedometer in your value meal for a brief period of time a few years ago. The phone costs $4380 Hong Kong dollars, which is roughly $562.72 in US dollars. That’s a lot of pants.
Levis LS01 Phone [MobileWhack]
carrie (Who am I?)
9 months ago
ick! the photograph alone provokes horro. that is one hideous phone.
carrie (Who am I?)
9 months ago
ahem allow me to restate (ahem! correct) that:
ick! the photograph alone provokes horror. that is one hideous phone.
Alex C. (Who am I?)
9 months ago
What about the Razr D&G phone? Same kind of deal yet no-one called that dumb and stupid. Some people like to put things down cos it makes them feel better. You must be one of them.
Doug Aamoth (Who am I?)
9 months ago
Sorry, man. Didn’t mean to make fun of your phone. I feel terrible. Those rivets look cool. You’re a pleasant person. No more put-downs out of me.
We did make fun of that other phone, though. Just sayin’.
http://www.crunchgear.com/2007/10/11/razr2-gets-a-touch-of-class-or-trash/
Alex C. (Who am I?)
9 months ago
For some people the phone they carry is a kind of fashion statement. And for some reason Levis are fashionable outside the US (don’t ask me why, I don’t know). It is a pretty friggin’ ugly phone, but I’m guessing it’ll probably do okay in foreign markets.