CellQ lets you wait in amusement park lines virtually
- November 27th, 2007
- 5 Comments
Okay, time to try to wrap our heads around this one. There’s a service called CellQ that allows amusement park patrons to wait in line virtually. When their place in line comes up, they are alerted via cell phone. Until then, they can "explore the park, take other rides, and visit shops."
Okay, fine. But what happens if the phone rings when you’re on the other side of the park? Luckily, CellQ has the answer. "Once guests have been called to a ride, they are free to take it whenever they want. CellQ users have a relaxing day without significantly impacting customers who are not using the system."
Couple questions here. Why wouldn’t everyone that’s at the park use this and what happens when everyone decides to show up for the ride all at once? Voila, you’ve got yourself a line again.
The only way to circumvent this potential problem would be to charge a high enough premium to your park attendees that it only provides enough value to those willing to pay for it and keeps the rest of the riff raff waiting in line the old fashioned way.
I haven’t been to an amusement park for quite some time, but isn’t it like $40 just to get in? I’m not sure how much more they could charge for this service over the top of the entrance fee without people getting the old quiver chin as they pull out their wallets.
CellQ via Red Ferret
Jeff
10 months ago
what the hell?
Reply
Rob the Drummer (Who am I?)
10 months ago
Yeah, Daily admission is between 40 and 70 bucks.
But if you are going to charge, why not just charge for a Golden Ticket which would allow for cutting into any ol’ damn line you want, sans a frickin pager?
Now, can I hack this system so my number is up at Magic Mountain all day?
Rob the Drummer (Who am I?)
10 months ago
DANGER DANGER:
click the link: CRM? Database? Customers? After they get home?!?
Fucker’s will be texting you at 2am trying to sell you crap on your phone!!!!
I’ll have to get a spam phone I’ll only use at parks and bars,just to deal with my txt
Customer Relationship Management
Our patent-pending architecture uses a powerful relational database to build detailed accounts of visitors and how they spend their time in the park. We provide a fully customized CRM system that can either stand alone or integrate with and augment existing CRM systems, providing vital information that can help park operators build a close relationship with their guests, both in the park and after they return home.
pji (Who am I?)
10 months ago
It would make more sense to emulate Disney’s fast pass. You have a 1 hour window, or something like that, after you get the message.
windexh8er (Who am I?)
10 months ago
Yeah, Disney used to charge for FastPass — but it’s free to everyone now:
http://www.wdwinfo.com/wdwinfo/fastpass.htm
Not sure how CellQ makes this “easier” via cellphone, I mean, c’mon — most people circa 1950 are cell phone retarded and you won’t catch me at Disney anytime soon (the only reason I knew about FastPass was that someone had been talking about it a few weeks ago and was interested in the ‘tech’ of it). So unless Gadget and the Brain come complimentary for each CellQ participant this will be a flop. People can’t screw up a ticket (they either have it or they don’t), add a phone in the mix and there’s going to be hell to pay.