Zune’s new ad = WTF, mate?
- November 28th, 2007
- 15 Comments
It’s not a secret that I like the Zune by Microsoft, a software company out of Redmond, WA. It could have been an also-ran, but the team at Bear Creek has done a good job of making a device that builds well on the success of others, something we call “innovation”. But I don’t understand this new ad. It’s cool, don’t get me wrong, but how do cartoon cobras eating ice cream influence me to buy a Zune? Is it an ice cream social now? Har har? Explain this to me, please.











Shawn (Who am I?)
9 months ago
This ad’s a year old. Check out the *real* new ads here: http://zunenuze.net/?s=television
Chris Taylor (Who am I?)
9 months ago
I love the cartoon but fail to see how it has anything to do with the ZUNE except the snakes sharing part. BUT they do not show the hand reaching down there throats to take the ice cream back 3 plays later :-) hehehe
GI Joe (Who am I?)
9 months ago
cobra = zune person
ice cream = zune thing
desert = zune place
hot sun = zune power
little flashing lights on cobras = little flashing lights on cobras
cobra commander = bill gates
ajadoniz (Who am I?)
9 months ago
get a pure THC breath strip and THEN watch.
Herman Au (Who am I?)
9 months ago
Please, Microsoft, fire your entire Marketing department. If the 4 flavors of Vista that confused the general public & even IT Professionals to death wasn’t enough to send them all home, this meaningless stupid ad give you enough ammo.
David Mackey (Who am I?)
9 months ago
Didn’t like the ad, but I can see the analogies.
Mitch
9 months ago
This isn’t an ad, it is one of the shorts on zune-arts.net, and it has been out for a year.
Reply
Katchoo (Who am I?)
9 months ago
Who cares if it’s real or not. The Zune will bestow bio-luminescence abilities upon me.
Hello lower electricity bills!
Chris Taylor Jr (Who am I?)
9 months ago
OK I am going to do this for free :-) here is how Microsoft can KILL the ipod.
Eliminate the “requirement” for zune software (IE mass storage spec full access)
Allow me to bi directionally move my music either way to or from the zune any time I want anyway I want via a simply drive letter. No software no Drivers.
Bonus Points? Wifi Network Drive again no zune software. JUST the drivers needed to set it up as attached storage via wifi.
On the device.
Along with album artist genre etc.. have an option called FOLDER where you start in your root music folder and you just navigate like that.
Allow same FOLDER view in other categories (pics podcasting and add an audio book section with the SAME setup as podcasts)
UNLIMITED no restriction wifi sharing IF the original file is free of DRM. If the original file has DRM apply whatever restrictions you want.
BUILD IN an RSS aggregator. IF you can not do it without PC side software make sure its NON Proprietary and PURELY functional. FIND an RSS FEED sync it with the ZUNE now the ZUNE can sync that feed all by itself over any open wifi NO pc needed any more. (killer app there) Make sure it will also sync video podcasts.
MORE CODEC SUPPORT. at a MINIMUM Divx/xvid/h264/aac/ac3 in ANY resolution the CPU can handle. (the zune as it is is nearly 100% useless as a video playback device. I simply will not wait around for 100% of my videos to convert since ZERO % of my videos are or come in WMV format.
Add Audible Support AND make sure I can put my OWN audio book mp3’s in this category just by tagging then “audio book” or something like that for genre. (like you do with podcasts) and make sure I can share NON DRM audio books.
Add a SLEEP timer. IE I set the number of minutes and after that many it PAUSES playback. if I hit play it goes for another cycle. If I hit nothing it goes to sleep. Pocket Tunes does this and its fantastic. I can fall asleep listening to an audio book knowing I will never have to scan more than 15 minutes from where I fell asleep.
Fix Album Art for books and podcasts. (IE use it just like with music) when I retag my podcasts and audio books as music it sees the album art as podcasts and it loses the album art. That sucks.
Bring back or do not stop producing the 30gig model (this is a personal desire) I hate the new slim models. The old model that I own is “perfect” the fit and feel is excellent and I like the soft textured feel of whatever plastic they use over the aluminum back of the ipod or new zunes.
AND if this thing really is running a version of CE OPEN IT UP A BIT so peopel can add third party apps THE POTENTIAL is nearly limitless.
DO THAT Microsoft and you will CRUSH the ipod. Except for the TOUCH I consider the ZUNE STRICTLY hardware wise to be far superior in hardware software GUI interface and screen to be FAR FAR superior to any other ipod model. The Shape and Feel is superior too. It just feels nice.
Your PC side software just makes me want to puke. I had to set up a dedicated PC just for syncing these things because it made mandatory for no reason except you could “updates” such as .net etc.. that I refuse to install on my regular machines.
THE ONE thing you did right software side was NOT burning your users by making the firmware backwards compatible. GENIUS move even though its a DUH move that most manufacturers seem to have forgotten (you freaking hear me creative!!)
THATS how you kill the ipod. THE ONLY way you can beat ipod is to GIVE CONSUMERS WHAT THEY WANT (wow what a concept) and stop shoving crap down there throats. LIKE zune software and locked hardware (ITS MY PROPERTY you know)
I just bought 4 zunes and plan to buy a few more (LOVE the wifi sharing feature GREAT for sharing podcasts political crap audio books etc..) ADD video sharing (most video podcasts are quite small really) Music sharing is useless so I do not even bother with that. Why send them music that they can only listen to 3 times when I can just tell them to goto the bands website and download it without any restrictions.
Get it together Microsoft. You made some GOOD moves with ZUNE 2 now really get on the ball and GIVE US WHAT WE WANT and we will make you rich.
Chris Taylor Jr (Who am I?)
9 months ago
OH one more thing. an idea for the OLD STYLE ZUNE. Update it with the new glass and squircle whatever. NOW use the SAME style case as the OLD zune but the same INTERNAL GUTS as the new 80gb zune. You might be thinking awful lot of left over space. Here is what I am thinking. GIGANTIC MASSIVE INSANE BATTERY PACK :-) I would upgrade to that in a heart beat. A Zune 80 in my Zune 30 style case (I love the translucent color look too) but with 5+ times the battery life? Hell yes :-)
Skorch (Who am I?)
9 months ago
ZUUUUUUUUUUNE!
Who buys these things?
ACC (Who am I?)
9 months ago
It makes you remember it because you’re wondering why there are cobras and ice-cream in a zune advert.
Chuck (Who am I?)
9 months ago
For some reason I want to go out this afternoon and look at some Zunes
js (Who am I?)
9 months ago
this isn’t an ad to urge you to buy a zune but to promote the social its self like a sort of welcome to the social :)
js (Who am I?)
9 months ago
go to zune-art.net